CELEBRATING THE CREATIVE ESSENCE

In honor of World Creativity and Innovation Day – taking place this coming Sunday, April 21 – we invite all creatives to embark on an internal journey that will lead us to the very source of creativity: our thoughts. To guide us on this journey, we turn to a legendary companion: The Thinker, the iconic sculpture by Auguste Rodin. Who better?than this figure, with his concentrated gaze and tense posture, his intricate musings seemingly echoing within, to lead us? Rodin's masterpiece, one of the most renowned in the world, is not merely a monument to the boundless capacities of the human mind; it is also an immortal symbol of the infinite power of imagination, the force that propels us forward.

The Thinker, with his serenity and introspection, reminds us that creativity is not merely a sporadic occurrence. It is a continuous process of exploration and discovery. In the mind of the creator, boundaries blur, and rules fade away. Freedom takes the form of a universe of endless possibilities where everything is achievable. In this exhilarating adventure, each new lesson makes us more aware, each new technology more effective. Seeds from which – with the intervention of other creative minds – a product, a story, or an experience destined to captivate, to stir emotions, to amaze the world, will sprout.

We are all creative individuals.?

Let's continue to be so and let's have the generosity to encourage others to be creative. Let our minds dare.?

Let us allow ourselves to be surprised.?

Let's discard what no longer serves us and give new meanings to old things.?

Let's reclaim our capacity for fascination.?

Let's return to being children, the most creative beings there are.?

Because creativity is not just the origin of the new; it is the spark that ignites the flame of change, the engine of progress, shaping a shared culture and future.

There is nothing as transformative as creativity. To practice it, to materialize it, all we need to do is sit and think, just as our beloved Thinker has been doing for years with the same dedication and intensity.?

This April 21, we pay tribute to Rodin's creation and celebrate creativity with an action that, for us, embodies the most extraordinary aspect of the creative process: the convergence of different talents, sensibilities, and cultures to generate something innovative that encompasses all perspectives. A global outcome for a global audience.

We are creators of digital experiences. Our mission is to offer increasingly human, diverse, and useful solutions. May the inspiration of The Thinker always accompany us all – agencies, partners, collaborators – on our thrilling journey toward creative fulfillment.?

Happy World Creativity and Innovation Day!