Celebrating Black History Month: Honoring H. Naylor Fitzhugh & the Power of Consumer Understanding
As we celebrate Black History Month, we recognize H. Naylor Fitzhugh, a #marketing pioneer whose insights revolutionized how businesses engage with consumers.
Fitzhugh was a trailblazer in #target #marketing, a concept that helped brands recognize the power of understanding and listening to different consumer segments. At a time when Black consumers were often overlooked, he emphasized their buying power, influence, and #cultural significance—laying the groundwork for modern market research and inclusive branding strategies.
Companies that listened to Fitzhugh’s expertise gained a competitive edge. 百事 was one of the first major corporations to recognize his brilliance, hiring him as Vice President for Special Markets to help shape their approach to Black consumers—an early and bold move toward corporate inclusivity that still serves as a lesson today. He also consulted with Xerox and also helped shape the United State Census Bureau.
How do we honor legacies like Fitzhugh’s?
By committing to listening to all #consumers—their needs, experiences, and aspirations. The best businesses aren’t just great because of their products or services; they’re great because they truly understand their audiences. When companies embrace #diverse consumer insights, they create stronger connections, drive brand loyalty, and unlock new opportunities for growth.
At Insights in Marketing, LLC. we help brands tap into the voices of all consumers so they can build marketing strategies that resonate, inspire, and succeed. Fitzhugh’s work reminds us that understanding people—really listening to them—is the foundation of great business.
Who are the Black business and marketing pioneers that inspire you? Drop their names in the comments and let’s celebrate their contributions!
#BlackHistoryMonth #HNaylorFitzhugh #MarketingPioneer #ConsumerInsights #DiversityInMarketing #PepsiCo #ListeningToConsumers #BusinessSuccess #RepresentationMatters