Celebrating A Big 2024 For Crypto & Collective Shift
Ben Simpson
Navigating the world of crypto with confidence & expertise | Founder & CEO of Collective Shift | Helped 1000+ investors maximise their returns & create a winning portfolio strategy
Hey LinkedIn,
It's hard to believe another year in crypto has already passed!
Let's look back at the major events that defined this remarkable year for crypto and Collective Shift. ??
The Top Crypto News Stories
It's hard not to underestimate just how big 2024 was; shouting out only a few was almost impossible!?
Just look at a few of the biggest news headlines from this past year.
But for us, five milestones stood out.
1. Bitcoin halved but demand-side pressure proved king?
Given all the other excitement, it's easy to forget that Bitcoin's halving event even happened.
However, massive buying from big companies such as MicroStrategy, which ended the year in the Nasdaq 100, proved more significant.?
2. BTC and ETH ETFs go live
It was years in the making, marking a major milestone as it opened the doors to mainstream adoption.?
The Bitcoin ETFs proved a runaway success, now holding more than 1M total bitcoin.
3. Meme Coins and Solana dominate
Meme coins had a resurgence, capturing the attention of the masses, while Solana emerged as a leading blockchain, flipping Ethereum across several on-chain metrics.
4. BlackRock: the institutions are finally here
In 2021, "the institutions were coming", but they never really showed up.
In 2024, we can finally say the "institutions are here". The floodgates opened and institutional money poured into crypto, driving up prices and bringing new levels of legitimacy.
None of this is more important than BlackRock's—the world's largest asset manager—entry into crypto. They launched new crypto ETFs, even buying them for themselves in their Global Allocation Fund and created an on-chain product (BUIDL) available on six different blockchains!
5. Six-figure bitcoin & a pro-crypto U.S government
A wild U.S. election saw Trump attend Bitcoin 2024 and roll out a sweeping pro-crypto agenda. He even backed a DeFi project—this was not on our 2024 bingo card!
His support sent Bitcoin's price soaring to new all-time highs, hitting the magical $100,000 figure for the first time.
Collective Shift's Big Year
It wasn't just the crypto market that had a big year. The Collective Shift team also achieved some major milestones in what was our biggest year ever.
1. Record-breaking revenue
We hit an all-time high in monthly recurring revenue in November.
2. Biggest ever online summit
Our 'Crypto Investor Growth Summit' earlier in the month was a huge success, with insightful talks from industry leaders and over 2,000 tuning in live!
You can watch all the replays here.
3. Australian Crypto Con
Our four widely packed-out talks, networking event and keynote at the Australian Crypto Con was out of this world. Our members turned out in waves—we couldn't have done it without you.
4. B2B growth
We doubled down on a new B2B arm of the business, forming partnerships with some of Australia's leading brokers and exchanges, such as CoinSpot, Coinbase, Swyftx and Caleb & Brown.
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5. Platinum success?
We continued the rollout of our new Platinum member service. It's been a fantastic success, becoming one of our most important products.?
A personal highlight was Octobers yearly in-person strategy day.?
If you're interested in hearing more about it and have a portfolio of more than $250,000, book a call today!
A Final Word For The Year
2024 was an amazing year, beyond any of our wildest expectations.
The crypto world continues to evolve at an incredible pace, and we are proud to be with you at the forefront of this revolution. Let's get ready to keep it going in what could be an even bigger 2025!
Click below for our weekly wrap-up (or?click here)!
What happened? The Fed cut interest rates by 25bps (in line with expectations). Chair Jerome Powell hinted that further cuts might be limited due to persistent inflation, spooking the crypto market, causing altcoins to drop over 25% in the sharpest correction since the election rally.
Why does it matter to you? Global liquidity is highly correlated with cryptocurrency prices—if rates drop slower than expected, this could impact how high crypto prices go in 2025.
What happened? Deutsche Bank, Germany’s largest financial institution, is developing its own layer-2 (L2) blockchain on Ethereum. The project will be built on ZKsync’s (ZK) tech stack and will be a blend of public and permissioned for compliance reasons.
Why does it matter to you? If this trend continues, it could be a major milestone with institutions not only custodying and issuing crypto products but actively building on public blockchains.
What happened??U.S. President-elect Donald Trump made another significant appointment, naming Bo Hines as the executive director of the newly formed Crypto Council.
Why does it matter to you? It's another sign Trump's pro-crypto promises are not just hot air, with the council being the first of its kind. Pro-crypto legislation and favourable regulation could be on the cards for 2025. Check out Hines' pro-crypto post from earlier in the year. ??
???On Our Radar ??
2025 could be a massive year for crypto ETFs and it seems like it's just getting started.?
Vivek Ramaswamy’s (a key name in Trump's inner circle) Strive Asset Management firm filed for a “Strive Bitcoin Bond ETF” with the SEC.
The ETF will invest in convertible bonds issued by companies like MicroStrategy that use the proceeds to buy Bitcoin.
Thanks for reading the Weekly Shift.
We hope you've enjoyed it, and look forward to seeing you next week!
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