Celebrating 8 Years of AYUNA · Less is Beauty.

Eight years ago, AYUNA· Less is Beauty began with a simple yet revolutionary idea: less is beauty. This philosophy challenged the norms of the beauty industry, emphasizing mindful minimalism, sustainability, and integrative wellness over excess and superficiality. Today, as we celebrate AYUNA’s 8th anniversary, we honor the principles that inspire us.

A Journey Rooted in Innovation and Purpose

From the beginning, AYUNA set out to redefine beauty by combining scientific precision with natural simplicity. We pioneered the concept of CLEANical beauty, where clean, sustainable formulas meet clinically proven results. With every product and ceremony, we have remained dedicated to creating meaningful connections between skincare, self-care, and the planet.

AYUNA goes beyond traditional skincare by integrating insights from ten scientific disciplines. Our approach to beauty embraces conscious rituals that optimize the body, promoting longevity and balance.

The Science Behind AYUNA

• Epigenetics: Lifestyle influences genetic expression.
• Neuroscience: Fragrances and textures evoke positive emotions.
• Toxicology, Endocrinology & Environmental Medicine: Free of harmful agents for people and planet.
• Biotechnology & Molecular Biology: Stem cell precision delivers potent, respectful formulations.
• Microbiomics: Supports beneficial microorganisms while reducing virulent ones.
• Psychodermatology: Explores skin-brain connection, where emotional states impact skin health and vice versa.
• Biohacking: Conscious rituals optimize well-being and longevity.

"Beauty is more than skin deep; it’s a transformative force that can positively biohack the body. Our clinical study demonstrates how beauty rituals reduce stress and inflammation while protecting against aging at a cellular level. This is the power of AYUNA: merging innovation with well-being to redefine the science of longevity." – Bego?a Sanjuán , Co-Founder of AYUNA, speaking at INNOCOS Longevity Singapore.

Milestones Worth Celebrating

Over the past eight years, AYUNA has:

• Launched Iconic Products: Our formulations, from the transformative CREAM II to the recent NEED-LE, have consistently raised the bar for clean, natural, effective skincare.
• Earned Prestigious Certifications: Proudly MADE SAFE? certified, AYUNA’s core products —Cream, Cream II, Essence, and Balm— undergo rigorous evaluation, ensuring they meet the highest standards of safety and sustainability. This certification underscores AYUNA’s commitment to seamlessly proving that luxury and sustainability coexist.
• Inspired Holistic Beauty Practices: Through our Beautifulness rituals and commitment to well·aging, we’ve encouraged a deeper connection to oneself, promoting harmony between body, mind, and soul.
• Contributed to a Greener Future: By championing sustainable practices, from biotech to ethically sourced ingredients, AYUNA has taken meaningful steps to protect our planet.
• Positive Luxury ’s Butterfly Mark Distinction: Recognizing our dedication to sustainability, transparency, and environmental responsibility. This distinction positions AYUNA among the world's most responsible luxury brands.
• BeautyMatter Award Winner: Celebrating our innovation and leadership in sustainable design

AYUNA promises a different luxury. AYUNA complies with conscious beauty.