Celebrating 17 remarkable years of SPOTONVISION: A journey from Dream to Reality

?? Happy 17th Anniversary, SPOTONVISION! ??

Seventeen years ago, two passionate individuals crossed paths with a shared vision—putting B2B marketing on the map. Shimon Ben Ayoun and I began this journey as strangers united by a singular dream. This week, that dream has transformed into a powerful reality known as SPOTONVISION. As we celebrate our 17th anniversary, it's a moment to pause and reflect on the incredible journey we’ve had so far, and the exciting road that still lies ahead.

The Beginnings: Two Strangers with one vision

It's almost poetic to think that Shimon and I didn't even know each other when we started. Yet, we felt the same urge to revolutionize B2B marketing, an area often overshadowed by its B2C counterpart. Trusting our instincts and each other, we decided to combine our energies and expertise. Despite the inevitable bumps and challenges, our initial years were a testament to the power of faith, perseverance, and collective vision.

Creating an industry milestone: The B2B Marketing Forum

In 2010, we took a giant leap forward by founding the B2B Marketing Forum in Europe, further cementing our commitment to transforming the B2B marketing landscape. To kick off this groundbreaking initiative, our very first speaker was none other than the marketing guru, Seth Godin. The forum has since become an annual congregation of the finest minds in B2B marketing, offering knowledge, insights, and the courage to disrupt.

Building a dream team

The soul of SPOTONVISION has always been its team—our extended family. We have had the privilege of working with some of the most talented, dedicated, and innovative minds in the industry. Special thanks to Maia Hemkes who has been with us for all those 17 years. Our team is the cornerstone that has enabled us to deliver excellence year after year, project after project. The culture we’ve cultivated nurtures creativity, fosters collaboration, and insists on integrity.

The customers: Our pillars of strength

To our esteemed customers—thank you for placing your faith in us. We are nothing without the businesses and leaders who believed in our vision and capabilities. I can't name you all, but special thanks to our very first customer Reinier Van Fulpen , followed by other loyal promotors Koen Rakers , Nag P. , Gareth Kelly , Sharon van Beek , Suzanne van der Cammen RM , Rian van Heugten , Duncan Guthrie , Bart Verhoeven , Erna Melis , Petra Ullrich, MSc , Mirella Vorstenbosch and many more. Your challenging projects have not only helped us sharpen our skills but also provided us with opportunities to contribute meaningfully to the business landscape. We are humbled by your trust and committed to continue delivering value to your marketing endeavors.

A reputation earned, not given

In these 17 years, we've garnered not just customers or projects, but a reputation for quality, innovation, and reliability. From industry awards to customer testimonials, the accolades we've received are a byproduct of the hard work each member of our team has put in. We're most known for strategy, buyer persona and journey research and account-based marketing, and we're getting better and smarter at it every day.

Looking forward

While we celebrate our past and present, our eyes are firmly set on the future. The B2B marketing landscape is in a constant state of evolution, and we are committed to growing, adapting, and innovating in stride with it. New technologies, platforms, challenges, and we are excited about the possibilities they present.

As we cut the cake and pop the champagne today, we do it with immense gratitude—for each other, for our incredible team, for our loyal customers, and for the journey that has made us who we are. And for our families that have been a great support throughout the years. Thanks Julian Archer and Elske de Hesselle.

Here's to another year of dreams, challenges, growth, and—above all—making a lasting impact.

Happy 17th Anniversary, SPOTONVISION! Here's to many, many more!

Cheers! ??