Celebrating 10 Years of Place Branding Excellence at TPBO | Place Brand Insights #09

Welcome to 2024! This year is a special one for us at The Place Brand Observer (TPBO) as we celebrate our 10th anniversary. For a decade, we've been dedicated to bringing you inspiring stories of place branding success and insights from some of the brightest minds in the field.

Throughout these years, we've seen ups and downs, but our focus has always been clear: to highlight the evolving world of place branding and its crucial role in shaping sustainable, future-ready cities.

Our journey has been made all the richer thanks to you – the incredible professionals we've met, the friendships we've developed, and the wealth of knowledge you've shared with us. In honor of our 10-year journey with you, the industry's finest, we're excited to introduce some new features to our platform.

?? Global Atlas of Place Brand Professionals

Over the last ten years, we've connected with exceptional place brand consultants, researchers, and practitioners from across the globe. Our interactive world map is a gateway to explore this diverse pool of expertise in place branding. It highlights the global spread of knowledge, featuring interviews and profiles of top professionals from various regions.

?? Click on the markers in our world map to to find quick introductions and direct links to engaging interviews and detailed professional profiles.

?? Hall of Fame

TPBO's Hall of Fame spotlights Place Brand Impact Champions - individuals who have garnered three or more independent nominations from their peers, all of whom are experts previously interviewed by TPBO.

This prestigious recognition sets a benchmark for excellence in place branding. Meet the distinguished individuals inducted into TPBO's Hall of Fame.

?? Introducing Professional Profiles

Get close up to top experts with our new professional profiles. This feature is unique – it's open to all professionals in the field, accessible through peer nominations.

Our professional profiles stand out on the world map, highlighted in gold for easy identification. These profiles offer an in-depth look into each expert's substantial contributions to the place branding field. Seize the opportunity to learn about the pioneers in our industry. Engage with them and be part of a dynamic community geared towards meaningful networking and collaborative growth.

?? Highlighting Early Adopters: Robert Govers and Stu Speirs

We're excited to showcase two early adopters: Robert Govers, Chairman of the IPBA and senior partner at Anholt & Co., and Stu Speirs of Silver Lining Strategy in Australia. Explore their profiles for a wealth of knowledge and insights into place branding, enriched by their extensive experience and unique perspectives.

Don’t miss Robert's intro video for a personal glimpse into his place branding journey.

??? Impact Partner Coalition

At TPBO, we take pride in showcasing organizations that share our dedication to responsible place branding and the pursuit of the United Nations Sustainable Development Goals. Our Impact Partner Network, through their own initiatives and contributions, embody the principles and values that drive our platform.

Together, we work towards enriching the practice and understanding of place branding in alignment with global sustainability objectives and the IPBA Place Branding Manifesto.

If you're seeking collaboration or support in line with these values, or wish to connect with our partners, please reach out.

??Be Part of Our Journey

Step forward and join us in defining the future of place branding. Become a recognized impact maker in our vibrant community. Share your expertise, connect with peers, and help shape the next decade of innovation and excellence in place branding.

Here's to a remarkable year ahead - one that marks new beginnings and memorable achievements.

Best, Florian