Ceer: Pioneering the Future of Electric Vehicles in Saudi Arabia

Ceer: Pioneering the Future of Electric Vehicles in Saudi Arabia

A Groundbreaking Initiative

In a bold step toward transforming its transportation landscape, Saudi Arabia has unveiled Ceer, the Kingdom's first electric vehicle (EV) brand. Announced by His Royal Highness Crown Prince Mohammad bin Salman in 2022, Ceer is set to revolutionize the automotive industry while aligning with the nation’s Vision 2030 goals of economic diversification and sustainable development.

Economic Growth and Job Creation

Ceer represents a groundbreaking initiative to foster a new ecosystem within Saudi Arabia’s burgeoning automotive sector. With the backing of the Public Investment Fund (PIF), this innovative brand aims to stimulate local and international investments, create thousands of job opportunities, and contribute significantly to the Kingdom's GDP. By focusing on electric vehicles, Ceer is positioned to cater not only to domestic demand but also to the broader MENA region.

Strategic Partnership with Foxconn

In collaboration with Hon Hai Precision Industry Co. (commonly known as Foxconn), Ceer will design, manufacture, and sell a range of EVs that prioritize quality, safety, and advanced technology. This partnership leverages Foxconn's expertise in electrical architecture and component technology, specifically sourced from BMW, ensuring that Ceer’s vehicles meet the highest global standards for quality control and safety.


Innovative Technologies for Modern Driving

The vehicles produced by Ceer are not just about transportation; they are designed to incorporate cutting-edge infotainment systems, connectivity features, and autonomous driving capabilities. As the automotive industry evolves, Ceer aims to position itself at the forefront of these technological advancements, ensuring that consumers in Saudi Arabia and the surrounding region enjoy a modern and integrated driving experience.


Commitment to Sustainability

The establishment of Ceer is more than just an introduction of a new automotive brand; it is a strategic move that aligns with the Kingdom's commitment to sustainability and innovation. By promoting electric vehicles, Ceer is set to play a vital role in reducing carbon emissions and advancing the adoption of clean energy in the transportation sector.


Anticipating the Future

As Ceer prepares to launch its first models, anticipation is building among consumers and investors alike. The brand is not only poised to reshape the automotive market in Saudi Arabia but also to inspire a cultural shift toward sustainability and modernity. With Ceer leading the charge, the future of transportation in the Kingdom is not only electric but also incredibly promising.



Asif Amin Farooqi

Chairman / Former President of Executive Committee in the Pakistan Association of the Deaf

5 个月

We celebrated the International Day of Sign Language in collaboration with the Department of Empowerment of Persons with Disabilities (DEPD) and the Sindh Persons with Disabilities Protection Authority (SPDPA). The inspiring program commenced with the Qirat in Sign Language, followed by a heartfelt Naat and the National Anthem in Sign Language. Dr. Ikram delivered a brief yet insightful talk on deafness and the importance of sign languages. The program was graced by prominent guests, including: Farman Ali Tanwari, Regional Director RCMC, DEPD Karachi Sheeraz Ahmed Lagahari, Director (Operation), SPDPA Ghulam Nabi Nizamani, Ex-DG SPDPA Jaman Das, Director SETTAS Zakia Ellahi, Director GVTC for Persons with Disabilities (PWDs) All esteemed guests participated enthusiastically, celebrating and lighting up the stage with their support for Deaf rights. They collectively emphasized that sign language is the first and foremost right of every Deaf individual, promoting awareness and recognition of sign language in all areas of life. "Sign Up for Sign Language Rights." Let's make sure every Deaf individual's voice is heard! ???? https://youtu.be/fjUqWq9Ym6E

Taha Memon

Multi Exit Founder-Advisor to companies entering the Kingdom of Saudi Arabia- CEO Founders Club International

5 个月

Fantastic update

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