CDOs Investment and Strategy Study 2025

In a constantly evolving technology and data management environment, CDOs and IT and Data Officers play an important role in defining the future of their companies.

This study explores the strategies, objectives but also the concerns and challenges these professionals are facing in understanding and addressing their organisations' future data technologies and practices.

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Key findings:

1. Priority on generative AI: Emerging as a critical technology, generative AI is expected to transform businesses of all sizes. Its potential to produce new revenue streams and improve decision making is significant.

2. Operational vs. strategic impact: While operational impacts are prioritised, the importance of strategic impacts is recognised, but with less urgency, suggesting a focus on short-term benefits over long-term transformations.

3. Democratisation and data governance: Democratisation of data within organisations and robust data governance are key to future success, highlighting the trend towards a culture that values accessible, high-quality data.

4. Prioritisation of investments: The need to prioritise investments appropriately is recognised, with many leaders pointing to the need for better harmonisation in investment strategies.

5. Management commitment: The survey indicates less focus on aligning data strategies with management interests, which could be due to several factors, such as existing harmonisation or a preference to focus on operational efficiency.

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