CC'd - December Edition

HEY THERE,

Welcome back to CC’d, a monthly spot in your inbox for marketing tips and insights. Quarter four of 2023 has been a busy and exciting one at the office. We welcomed a few new clients and a new team member too!

Colvita Creative is thrilled to introduce our newest team member, Peter ! With a solid background in graphic design and communication, both as a full-timer and freelancer, Peter brings a unique blend of creativity and strategic thinking to the table. His passion lies in not just making things look good, but in leveraging design to enhance every touchpoint a business has with its customers.

We are excited to have him as our Social Performance Coordinator. Whether he’s crafting compelling ad copy or delving into data analytics for optimization, Peter brings a creative touch to every aspect of our online presence.

Our emails will always find you well.

CLIENT SPOTLIGHT:

The Inn At Riverwalk

We have been talking a lot about the importance of creating a holistic marketing plan. There is no greater example than The Inn at Riverwalk .

As a boutique Inn located in the mountain town of Edwards, CO, The Inn has integrated itself into the Vail Valley community as a favorite stay to locals and guests thanks to a holistic marketing strategy.

Learn More

LEGALITY OF AI

The Cliff Notes

With the implementation of artificial intelligence (AI) in many workplaces, legal questions start to pop up about its use for creatives. We listened to what lawyer and expert Brad Frazer has to say about it.

A significant challenge arises in the realm of AI, as the uncontrollable proliferation of AI-generated content makes it difficult to maintain exclusive rights over creative works.

• Something you create has to be “sufficiently creative” in order for it to be considered copyright
• AI has made it even more difficult to monetize creative work because now it can easily be replicated elsewhere
• We cannot have a copyright on AI-generated content or creatives
• The use of passing off AI as our own work is considered Fraud and Breach

According to Frazer, AI is not likely to survive because of the multiple class actions filed against it. He recommends the implementation of AI usage policies within companies to mitigate the risks associated with AI-generated content.

At the end of the day we all have to ask ourselves “do we want to be ethical” and make our choices from there.

STANDING WITH A CAUSE

The holidays are a great time of the year for weaving efforts geared toward community causes into your marketing plan and brand initiatives.

To weave yourself into the community, you have to build a relationship with the community.

Start with the non-profits:

• Find a non-profit that serves a community you care about
• Get involved at the non-profit
• Start a partnership

When you strengthen your business ties to the community, you become a more integral part of the community.

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