CCC #10
Hurray! Here's CCC #10 along with a link to our new CCC curation page. This time:
AI: We're all using AI... but how do your your customers respond to it?
MAIL: Read rates reach an all time high. The latest research from JICMAIL is here.
SEO/CRO: 16 brands that dominate search and how they optimise for conversion?
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#1: Useful insight for creatives and marketers in this very interesting short read by Nielsen about how customers perceive AI ads. Spoiler: it's not great.
5 minute read.
#2: Keep yourself abreast of the latest JICMAIL insight from their Q4 2024 research into the effectiveness of mail. The headline figure is that impact is at an all time high with 77% of recipients reading/looking at mail prompting 6% to make a purchase.
5 minute read.
#3: A particularly insightful long read (the result of several week's researching apparently) into how a handful of behemoths are dominating search... and a look into what several do to improve conversions. As a fun aside, it also gives one answer to the question "if you could rank P1 for anything, what keywords would you target?"
30 minute read.
Upcoming events - join us live!
Live Door Drop Webinar: Thursday 27th March
If you've read the JICMAIL update above, you'll know just how effective Door Drops are. Well, we're sponsors of the next DMA event that'll introduce you to how successful brands are using Door Drops as part of their multichannel campaigns.
Hosted at the Everyman- Borough Yards in London, there's a roster of insightful speakers and some fascinating case studies to share that'll leave you knowing how to create impactful door drop campaigns.?Book here.
Marketing Showcase: Wednesday 2nd April
We'll be at the next marketingSHOWCASE event in Birmingham, ready to talk about marketing psychology and how you can integrate key theories into your marketing strategy. Grab your free ticket here.
In Person Mail Masterclass: Thursday 4th April
Geared towards marketers looking to learn more about direct mail and door drops, we go beyond surface level and dive straight into the strategies, segmentation, and format optimisations that really drive success across all channels.
Spaces are limited for this free event, register your interest here.
That's all folks!
Thanks for reading and we hope you found the articles useful! If there are any subjects you'd like us to cover in future - or you need any help with your marketing - we'd love to hear from you at [email protected].
Catch you next time ????