CBBC Newsletter Our Latest News & Updates March Edition

Dear friends,

March has been a busy month. We hosted the?UK-China Business Forum?which proved a wonderful opportunity for members of the UK-China business, education, and cultural communities?to?reunite, exchange knowledge and ideas, and ready themselves for a productive year ahead.

?Work is already underway on our next major event, which is the?China Consumer 2023?conference on the?4th?and 5th?of July. Please get in touch with?[email protected]?or?[email protected]?if you would like to get involved. And register & learn more?here.?

?As the main?UK-China business organisation, the China-Britain Business Council is here to assist you.?Please?do get in touch?via?[email protected]?to discuss your corporate objectives and how we can support your needs.

If you are interested in a?more general chat about China?in the first instance you can email?[email protected]?as well. Read more below on our latest activities?and upcoming events to mark your calendar!

Adriaan Commandeur

Chief Membership Officer at China-Britain Business Council

[email protected]?

CBBC's Latest Activities?

UK-China Business Forum 2023

CBBC?hosted the first major UK-China?business forum?since the pandemic earlier this month, which was attended by over 200 delegates. Speakers from?Government, Industry, Finance, and Academia?spoke on?topics?ranging from?Green Finance to China’s dynamic consumer market, and technological collaboration.

Here are some of the?key takeaways from the conference:

• There has never been a?better opportunity for businesses to do business with China.?
• Last year the UK’s exports to China?rose to over ￡31 billion – supporting 130,000 UK jobs. But there is scope for much more. With 500 million middle class consumers, China’s spending power makes it a critical market.
• As the voice and the vehicle for UK-China business for over 65 years, the?China-Britain Business Council has an essential role to help its Members?and the wider business community develop their business in China.
• The UK is one of the fastest growing sources of investment capital into China.?Trade-wise, the UK’s relationship with China is absolutely vital.
• By 2030?China will be the world’s largest economy with 23.5% of global GDP?and half a billion consumers.
• China will further reduce barriers?to entry, including lowering tariffs, and cutting down the negative list of items not able to be exported to China.

Read more here

50-years of UK-China Ambassadorial Relations Dinner Reception in Beijing

CBBC celebrated 50-Years of UK-China Ambassadorial Relations?with a dinner reception at the InterContinental Hotel Sanlitun on 21st March in Beijing.

The dinner brought together the British and Chinese Government and business communities to celebrate the long-standing relationship between the UK and China.?During the evening our speakers looked back on the last 50-years while sharing their reflections on the importance of the relationship today and into the future. The dinner was originally scheduled to take place last year but was delayed to March 2023 due to challenges with zero covid policies.

Read more here

Upcoming Events at CBBC

China Consumer 2023

4th-5th July?

Venue: 10 Union Street, London?

CBBC is thrilled to announce this year's?China Consumer 2023 Programme. Our ever-popular flagship conference will be hosted in London on?4th-5th July?- and is a?fantastic opportunity for UK brands?to rediscover the China opportunity and fine-tune their China market strategy.

From panel discussions to deep-dive breakout sessions,?focus groups and meet the China partner opportunities, CBBC’s China Consumer 2023?offers a holistic view of China’s consumer trends, tangible business leads and shared best practices.

Early Bird tickets?are now on sale?here,?and discover?sponsorship opportunities?here.?

Register today here

Celebrating 50 years of UK-China Ambassadorial Relations Dinner Reception

28th March 6.00-9.00pm (Shanghai)

Venue:?Crystal Ballroom, Intercontinental Jing'an, (Shanghai)

With the disruption of 2022 now behind us, we are?excited to share the newly confirmed dates for our Celebration of 50-years of UK-China Ambassadorial Relations dinner reception?in Shanghai.

The?Shanghai dinner reception?will be held on?Tuesday 28th March 2023?at Intercontinental Jing'an and will be attended by senior representatives from municipal and adjacent provincial government organisations.?

Learn more about the dinner in Shanghai?here.?

CBBC & Emerging Communication B2B Masterclass?

29th March 9.30-11.30am

Venue:?CBBC Offices or Online

Venue address:?Kings Buildings, 16 Smith Square, London, SW1P 3HQ

For many companies looking to sell directly to Chinese companies (B2B),?understanding and developing a marketing strategy remains a challenge. While the bulk of the conversation around marketing in China concentrates on targeting Chinese consumers - B2B businesses have a range of options and approaches that they can take to the market.

Join us for this session where we explore:

• What are the?key impacts/trends of China re-opening on B2B industry.
• Understand your B2B customers, how to identify and segment them, and map out their purchase journey for?meaningful engagement.
• Know your competition, not only global competitors but also local ones, how you can learn from them and?create your competitive advantage.

Register and learn more?here.

Member Briefing with Wuhan Consul-General Dominic McAllister

30th March, 9.00-10.00am?

Venue: Zoom

We delighted?to invite members to join our briefing session with Wuhan Consul-General Dominic McAllister?on Thursday, 30 March between?16:00-17:00 China time / 9:00-10:00 UK time.

During?the session, Dominic will?provide an update of HMG’s priorities in Central China (Hubei and Henan)?covering key events that happened around the area last year and plans for the coming year.

Become a member and?register here

China Cultural Literacy Training for UK consumer brands

27th April 10.00am-6.00pm

Venue:?CBBC Offices

Venue address:?Kings Buildings, 16 Smith Square, London, SW1P 3HQ

CBBC is delighted to announce the launch of our new programme called?‘China Cultural Literacy’ for UK consumer brands on 27th April.?Our new programme aims to?help UK consumer brands understand the cultural psyche and motivations of Chinese consumers. Together with our member company,?TONG?digital -?a cross-cultural agency - we will take a look at development of China’s different consumer groups and show you how to best succeed in the China market.

Key topic sessions include:

• The Big Picture: History, Society, Politics and Culture.?
• Consumer Profiles: Breaking down the homogenous ‘China Consumer’ into different profiles relevant today.
• Consumer empathy: Current changes and shifts which impact Chinese attitudes and behaviours towards consumption and brands and how to engage as a Western brand.

Register and learn?more here

Want to Increase Your?Engagement?

Partner with us to reach British companies?that want to do?business with China?and connect with Chinese organisations looking to invest in the UK.

Our network, readership, and database is the?most unique China-specific business community?in the UK.?Email us here?if you would like to advertise with us. Or?click here?to learn more about CBBC's Advertising offer.?

Our Recommended Podcast Episode

How should brands alter their approach when selling to Chinese consumers??In this episode, Adam Knight, Co-founder of TONG talks to Joe Cash how China's luxury market has changed over the course of the pandemic and how one can be prepared for the market.?

Subscribe to our podcast?from the China-Britain Business Council?in which we provide regular, easily digestible updates on issues and developments affecting anyone doing business in or with China, the world’s second-largest economy.

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