Is cause marketing for you?

I believe strongly that Thought Leaders are change agents who contribute positively and fiercely to make the world a better place and they're synonymous with cause marketing. If you want to see change - you have to be the change you want to see in the world. This begins with cause marketing - in other words - a rebel with a cause - i.e. marketing your cause for greater good by spreading the 'gospel' of your cause so that it may impact more lives.

Mail Chimp describes 'Cause marketing' as marketing that involves a collaboration between a for-profit business and a not-for-profit organization for a common benefit. Cause marketing can also refer to social or charitable campaigns put on by for-profit brands.?

The latter is how I see GIVA and our cause marketing model! It's a festival of harvest designed to set our hearts aflame to ignite others. It's more than just an award platform. GIVA is a Gift That Keeps Giving. Our Alumni (and partners) keep blossoming and transforming lives as they provide *important solutions to those that need them most!?

What is cause marketing and is it for you?

In an age where transparency is vital to their bottom line, businesses are realizing that consumers are concerned with their impact on society.?Consumers expect brands to be socially responsible in fact:

• 70% of consumers want to know how brands are addressing social and environmental issues.
• 46% of consumers pay close attention to a brand’s actions.

One solution businesses are pursuing is cause marketing:

In our case, our Cause marketing involves a collaboration between female entrepreneur personal brands like yourself or your business for our common benefit. We've curated this social campaign platform as a for-profit brand GIVA with 10% of our profits benefiting The HML Foundation .

"Typically, a brand’s association with a not-for-profit will boost their (brand) corporate social responsibility. The not-for-profit, in exchange for their ethical contributions to the collaboration, creates more awareness for their organization."? While this explanation refers to 'Corporate and or organizations' Cause marketing itself is not reserved for big trans-nationals! The collaboration in fact works more equitably between small - medium sized enterprises such as SMBS and solopreneurs because their is more of a human-connection and a personal touch. Even more so - an authentic personal purpose as opposed to what is usually 'window dressing CSR' for big corps.

?Either way, it goes without saying; "as new generations bring in new values, businesses must learn to pivot their strategies in order to keep up. Businesses that care about sustainability and ethics are at the top of consumers’ lists, and cause marketing can help bring a business’s social responsibility to their customers’ attention," explains Mail Chimp.

Benefits of Cause Marketing

"Cause-related marketing increases brand awareness and exposure for the not-for-profit partner. Since not-for-profits typically have a limited budget for marketing, getting a small business (brands) or corporation to partner with them can help get information about their efforts and their cause out in front of consumers they might not otherwise reach. However, there are also huge benefits to the partner, including:

• Increasing brand loyalty
• Boosting employee morale
• Improving your brand image
• Standing out from the competition
• Building a relationship with the community
• Fulfilling the demand for brand's social responsibility"

At GIVA we add the following to that robust list of benefits:

• Benefit from comprehensive and outstanding PR strategy
• Showcase your work and benefit from commercial opportunities

Curiosity Required.

We have reserved an iconic venue for our red carpet (Oscar style) event, Elevate your brand and support your industry. Become a GIVA2023 booth sponsor!

SAVE-THE-WEEK END DATES:

This year GIVA is going to be in person with a Red Carpet Oscar-style event in the USA.?Venue TBA.?Date: TBC 20, 21 or 22 October 2023.?LEARN MORE??

Did You Know?

GIVA is going to the USA, Massachusetts! The state's official motto says, in Latin, “By the sword we seek peace, but peace only under liberty. We agree with the State of Massachusetts and look forward to creating a space where both our participants and partners can thrive.

Become a Global Ignite Vision + Action awards sponsor today and unlock endless possibilities for your company's growth! Together We Thrive.?

GIVA provides you with an unrivalled Cause Marketing and PR opportunity to become a brand that cares about sustainability and ethics to get you at the top of consumers’ lists.?

You could create stronger connections with your customers and find new ways to market to them with our partnership tiers

MAY SPECIAL OFFERS

Book-A-Table For Ten

If you would like to reserve a seat for yourself or a table of *ten with family and friends or clients.?Use code T4T - book here

*Get a 20% discount. Offer ends 30 May 2023

In The Spotlight

?On The 100 Top Voices:

I'm super stocked LaChelle Wieme award winner of the Best Customer Service (service industry) GIVA 2021 cohort has just published her book and is already on the Best Selling Author list! Grab a copy of her book if this sounds like you:

Do you ever feel this deep down knowing that you are made for BIGGER, BETTER things? You lean in only to find yourself stepping back into the familiarity of your comfort zone moments later? Then This Book Is For You!

Want To Be The Change You Want To See?

Here is a round up of GIVA Alumni Making A Difference This Month To Inspire You:

As mentioned above - at GIVA?- our hearts are set ablaze when our partners win. That's why?we ??celebrating them!?This month there's been a hive of activities and wins for two of our honourees Dr. LaChelle Wieme (see below Spotlighted) and Doris Yip!?First we spotted triple award winning Doris Yip celebrating her latest achievement for which she said:

I am so excited to share I am officially a kolbe certified consultant!?Kolbe assessment is one of the tools I use for my client and have seen significant improvement in team productivity, hiring the right people and helping people do what they love by creating a rhythm of their time based on their natural instincts!?Too often we are doing things against our grain.?Doris Yip

Get more inspiration from our GIVA Alumni

Monthly Huddle:

Chris Holter and I got May started on a high with our bi-weekly Thought Leadership Collective [TLC] huddle. If you missed the Live Audio - it's not too late - you can still join the conversation here

Look out for the next topic and special guest announcement next week for the May 15th slot - when we bring you yet another award winning GIVA Alumni to discuss and offer tips in their area of expertise. Keep your eyes peeled and hit the bell on my profile so you can be notified when the event pops into my calendar.

IGNITE YOUR VISION WITH OUR PR Rx Tip of the month.

Are you on LinkedIn?

Did you know you can use LinkedIn as your Landing page with a Business premium account? This could be handy for coaches, consultants and creators looking to build a business around their personal brand. Read more

Dates For Your Diary:

*Sponsorship Deadline: 9 July 2023 at 11.59 pm BST

Ignite Your Vision. Spotlight Your Brilliance.?Be Unforgettable!?

I thank you for being part of the GIVA legacy. I hope you found this issue of Ignite Newsletter useful and informative (and exciting!). As always happy to hear some feedback and ideas on how we can make GIVA and you unforgettable!?

Remember to:

• Sign up for VIP waiting list
• Partner with us as a sponsor
• Become a Friend of GIVA.

Warm Hugs,

Jennifer xoxo ??