This Caught Our Eye | Vol 27
Experiences For Mankind
A creative agency specializing in customer-centric strategy and design.
Ever wonder what strategic creative agency team members are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted. Learn how brands can connect with this community to impact, grow and win with inclusion.
As YouTube celebrates its 20th anniversary, CEO Neal Mohan highlights its evolution into a major player in media and entertainment. TV has surpassed mobile as YouTube’s top viewing platform in the U.S., and creators are building professional studios. Mohan emphasizes AI advancements, new monetization tools, and engagement features like Watch With which positions YouTube as the epicenter of digital culture.
Today's creative highlights include more Super Bowl ads, like GoDaddy’s AI-powered campaign with Walton Goggins, Mountain Dew’s Seal-starring Baja Blast spot, and NerdWallet’s beluga mascot. Other standouts include Billie’s relatable shower routines, Stok Cold Brew’s Channing Tatum dance, and WeWork’s first post-bankruptcy campaign celebrating small businesses. Which campaign was your favorite?
?
FOBO, or the fear of becoming obsolete, emerged as a key concern at Davos amid rapid AI advancements. Experts stress the need for targeted upskilling, reverse mentoring, and structured AI training to keep employees relevant. Companies investing in reskilling see better engagement, but individuals must stay proactive to adapt in an AI-driven workplace.
?
Coca-Cola's new campaign, We All Scream for Orange Cream, promotes its Orange Cream flavor with a nostalgic ad featuring Mariah Carey's Fantasy and a neighborhood chasing an ice cream truck. The campaign spans TV, digital, and experiential marketing. Inspired by consumer demand, the flavor taps into the growing popularity of Creamsicle-like tastes.
?
You can learn more about our strategic creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.