This Caught Our Eye | Vol 25

Ever wonder what strategic creative agency team members are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.

Because it is the end of the year (byyeeee 2024!) We thought it would be fun to take a look back at the articles we've shared this year, and selected one from each month that we felt would be worthy for another look.

Thank you for such a great year, dear readers!

Vol 14 | January 2024?

Retailers are Jumping at the Chance to Collaborate with Stanley?

In a strategic move, retailers like Target and Starbucks are embracing collaborations with Stanley, the thermos brand, to add a touch of nostalgia and durability to their product offerings. This partnership not only capitalizes on the timeless appeal of Stanley but also reflects a smart branding move by major retailers to tap into consumer sentiment and elevate their merchandise with trusted and iconic names.?

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Vol 15 | February 2024?

One Person Can Win All Super Bowl Ad Items, Including a Bucket of Mayo?

Doordash launched a unique Super Bowl ad campaign, offering a chance to win every item featured in the commercials. By capitalizing on the excitement of the Super Bowl, Doordash demonstrates its commitment to creative marketing strategies. We’re curious to see what the winner will do with over 700 peanut butter cups??

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Vol 16 | March 2024?

Reddit launches Free-Form Ads??

Reddit introduces its new free-form ads which allow marketers to create custom content that looks and feels very similar to a "normal" Reddit post. Inspired by the community's love of megathreads, these ads offer a unique opportunity to engage with users in a more integrated way than before. We’re curious to see how this new format may improve Reddit interactions with advertising.??

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Vol 17 | April 2024?

Gen Z broke the marketing funnel?

Gen Z's disruptive influence on traditional marketing funnels is shaking up industry norms. With their digital savvy and preference for authenticity, Gen Zers are challenging brands to rethink their approaches and engage with them on a more personal level. We loved this fresh perspective on marketing.?

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Vol 18 | May 2024?

Metro Boomin's 'BBL Drizzy' Is the Future of AI Sampling??

In an interesting move for the music industry, Metro Boomin’s new track "BBL Drizzy" incorporates AI-generated samples, blending human creativity with new technology. This approach highlights a changing landscape of music production, where artificial intelligence is increasingly becoming a tool for artists to push creative boundaries. We’re curious to see how this new music will spark conversations about authenticity and artistry.?

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Vol 19 | June 2024?

Lowe’s uses Apple Vision Pro to visualize kitchen remodels?

Apple’s Vision Pro headset might not yet be a consumer hit, but Lowe’s is piloting its use for in-store kitchen renovation visualizations. Starting in three markets this month, the program allows customers to envision design changes using the headset. Lowe’s sees this as enhancing their omnichannel journey, letting customers explore numerous design combinations and share their plans easily.?

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Vol 20 | July 2024?

Half of Americans have purchased a product from influencer content?

A new survey by NCSolutions reveals that 48% of Americans have bought products featured in influencer content on social media or entertainment apps. Gen Z leads the trend with 66% purchasing this way. The study underscores the power of creator-generated content in marketing, emphasizing humor, how-to videos, and authenticity as key engagement elements.?

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Vol 21 | August 2024?

As competitors falter, Skechers is surging with strategy of ‘try and try again’?

Skechers has risen through consistent innovation and a diverse product lineup, reporting record sales of $2.25 billion in Q1 2024. While Nike struggles, Skechers has gained investor confidence, with its stock rising over 20% in the past year. Key to its success is a focus on comfort and affordability, along with a balanced strategy of wholesale and direct-to-consumer sales. The brand's willingness to take risks and its expanding international footprint have also contributed to its growth.?

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Vol 22 | September 2024?

The 4 types of attention that influence purchase intent ?

The Attention Framework, created with top neuroscientists, reveals four types of attention: Instinctual, Emotional, Cognitive, and Planned. Combining these increases engagement and brand impact. This framework isn’t a rigid checklist but a powerful tool for marketers to create meaningful, effective work that earns attention.?

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Vol 23 | October 2024?

Apple's global brand value drops for first time in 25 years?

Apple's brand value dropped for the first time in 25 years - declining by 3% in Interbrand’s Best Global Brands ranking. Despite holding its top spot for the 12th year, slow AI strategy rollout and iPhone sales declines contributed to this loss. However, experts predict a rebound in 2025 following the launch of Apple Intelligence. Meanwhile, Tesla, Nike, and other brands also faced challenges, while Ferrari emerged as the fastest-growing brand of 2024.?

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Vol 24 | November 2024?

Turning down the volume and dialing up the creativity with artist Joanna Blemont??

Belgian illustrator Joanna Blémont, creates 'silent watercolors’ that invite viewers to pause and reflect. Her work captures tranquil, often empty spaces, inspired by her upbringing in industrial landscapes. By avoiding detailed faces and people, she allows viewers to interpret the subtle changes within her sequences, creating a quiet anticipation.?

You can learn more about our strategic creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.