This Caught Our Eye | Vol 24
Experiences For Mankind
A creative agency specializing in customer-centric strategy and design.
Happy Two-Year Anniversary of enjoying our newsletter, lovely readers! Ever wonder what strategic creative agency team members are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
Belgian illustrator Joanna Blémont, creates 'silent watercolors’ that invite viewers to pause and reflect. Her work captures tranquil, often empty spaces, inspired by her upbringing in industrial landscapes. By avoiding detailed faces and people, she allows viewers to interpret the subtle changes within her sequences, creating a quiet anticipation.
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Peloton's "Find your push. Find your power" campaign targets millennial men with a focus on running, using NFL brothers J.J. and T.J. Watt to highlight its challenging offerings. The campaign features sibling rivalry-themed ads across TV, digital, and streaming platforms to build awareness and drive demand ahead of a projected soft holiday quarter.
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Coca-Cola's new AI-generated re-make of their classic Christmas advertisements have sparked significant controversy, with many criticizing them "dystopian." The ads, which replicate their iconic 1995 "Holidays Are Coming" campaign, feature AI-generated visuals that some find lacking the traditional festive charm. Coca-Cola has defended its approach, and we wonder… was this one step too far?
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Purely for your eye's enjoyment – the colorful sights of Emmy Watt’s photo captures as she features 80 eccentric places of play in her new book, The Art of Play.
Jaguar's bold rebrand, unveiled with a new logo and provocative "Copy Nothing" campaign, has sparked many mixed reactions. Critics are questioning the originality of its marketing, with some calling the campaign derivative despite its attempt to symbolize "modern exuberance". While the campaign's striking visuals and messaging divide opinion, Jaguar's reinvention is clearly a high-stakes bid to redefine its identity and compete in the ultra-luxury EV market.
You can learn more about our strategic creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.