This Caught Our Eye | Vol 22
Experiences For Mankind
A creative agency specializing in customer-centric strategy and design.
Ever wonder what strategic creative agency team members are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
The Attention Framework, created with top neuroscientists, reveals four types of attention: Instinctual, Emotional, Cognitive, and Planned. Combining these increases engagement and brand impact. This framework isn’t a rigid checklist but a powerful tool for marketers to create meaningful, effective work that earns attention.
LEGO and Nike have announced a multi-year partnership aimed at merging creative play and sport. Launching next year, the collaboration will feature co-branded products, content, and experiences. By uniting two iconic brands, this initiative highlights a growing trend of cross-sector partnerships, with both companies seeking to inspire and engage children through creativity, play, and physical activity.
A Stanford University study has revealed an increase in AI-assisted writing in scientific papers since ChatGPT's release in late 2022. By analyzing nearly a million papers, researchers found a noticeable rise in AI-related word usage, including terms like realm, intricate, showcasing, and pivotal. The fastest growth occurred in computer science, and similar trends were observed in medical research. The study shows the growing pressure on scientists to publish, potentially contributing to this shift toward AI-assisted writing.
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Microsoft is launching the next wave of Microsoft 365 Copilot with three key updates. First, Copilot Pages, a dynamic AI-powered canvas, built for collaborative design work. Second, there are major improvements across apps like Teams, Excel, PowerPoint, and Outlook. Third, they are introducing Copilot agents, AI assistants designed to automate and execute business processes, working with or for humans. (They also happen to be our clients).
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Engaging consumers who speak different languages requires more than just translations. Start by gaining customer intimacy—deeply understanding their needs, desires, and preferences. Build personalized journeys based on that insight and create friction-free experiences. Avoid one-size-fits-all approaches; instead, develop content that resonates authentically. Prioritize creating a minimal viable funnel in your multilingual strategy, with content tailored to your audience's language and preferences, to convert them into loyal customers.
You can learn more about our strategic creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.