This Caught Our Eye | Vol 21

Ever wonder what strategic creative agency team members are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.

How brands can forge relationships with Gen Z?

Gen Z values brands that engage them with cultural sensitivity, respect their multifaceted identities, and embrace humor, even when unintended. Word-of-mouth and authentic in-person experiences resonate deeply, as Gen Z prefers genuine connections over flashy marketing, making personalized brand interactions crucial.??

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As competitors falter, Skechers is surging with strategy of ‘try and try again’?

Skechers has risen through consistent innovation and a diverse product lineup, reporting record sales of $2.25 billion in Q1 2024. While Nike struggles, Skechers has gained investor confidence, with its stock rising over 20% in the past year. Key to its success is a focus on comfort and affordability, along with a balanced strategy of wholesale and direct-to-consumer sales. The brand's willingness to take risks and its expanding international footprint have also contributed to its growth.?

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How Adidas’ avatar launch signals the brand’s continued confidence in Web3?

Adidas is set to launch its first avatar product as part of its "ALTS" storyline, tying NFTs into a central narrative. Around 20,000 Adidas NFT holders will receive unique avatars, usable across Web2 and Web3 platforms. Despite challenges in interoperability, Adidas' commitment to Web3 shows its belief in blockchain technology's value and maintains its metaverse strategy.?

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Recently relaunched Von Dutch is getting a boost from Charli XCX?

Von Dutch, the iconic Y2K brand, is making a comeback aided by Charli XCX's viral song "Von Dutch" and early 2000s popularity. Recently acquired by White Space Group, the brand plans to leverage its nostalgic appeal through influencer collaborations, a revamped e-commerce site, and international expansion, with a focus on resonating with both old and new fans while maintaining its bold, rebellious spirit.?

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What Marketers should know about ‘Underconsumption’?

TikTok's “underconsumption” trend promotes mindful buying over excessive consumerism. This movement rejects the typical product hauls and encourages purchasing only essentials. While it resonates with Gen Z's desire for frugality, brands face backlash if they try to engage with it. The trend highlights a shift towards more sustainable and thoughtful consumption.?

You can learn more about our strategic creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.