This Caught Our Eye | Vol 20

Ever wonder what strategic creative agency team members are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.

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Neuroscience says walking will boost your memory and focus

In our busy lives, enhancing brain function and reducing stress are crucial. Surprisingly, a simple activity—walking—can significantly boost memory, focus, and lower stress. Neuroscience research shows that walking increases hippocampal volume, supports cognitive function, and reduces cortisol levels. Incorporating regular, mindful walks into daily routines can lead to remarkable cognitive and stress-relief benefits.

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‘Share of model’ is the new marketing measure for the AI era

The communication era is evolving from digital to generative AI, impacting marketing with new roles, skills, and metrics. "Share of model" is a new metric that measures a brand’s presence in AI datasets. Like its predecessors—share of market, share of voice, and share of search—it combines novelty with familiarity. Will this new metric drive meaningful, long-term brand growth?

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Half of Americans have purchased a product from influencer content

A new survey by NCSolutions reveals that 48% of Americans have bought products featured in influencer content on social media or entertainment apps. Gen Z leads the trend with 66% purchasing this way. The study underscores the power of creator-generated content in marketing, emphasizing humor, how-to videos, and authenticity as key engagement elements.

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Heineken 150-year campaign proves brand anniversary doesn’t need to be boring

Heineken’s ‘150 years of Whateverken’ campaign broke the mold of typical brand anniversaries by focusing on real consumer interactions. Winning multiple awards, this campaign celebrated the world’s most misspelled beer brand through creative executions across labels, bar signs, and social media. By collaborating globally and customizing content for local markets, Heineken significantly boosted brand power.

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A branding exercise (A Seth Godin reflection)

A brand is not a logo - true branding is about conveying a promise and a story. Effective brands, like Starbucks or Nike, are defined by what they stand for rather than just their names. Successful branding requires clarity, a focus on what resonates with your audience, and creating meaningful, actionable engagement. It’s less about the logo and more about the value and message behind it.

You can learn more about our strategic creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.