This Caught Our Eye | Vol 2
Experiences For Mankind
A creative agency specializing in customer-centric strategy and design.
Ever wonder what strategic creative agencies are sharing amongst each other? This is a monthly behind-the-scenes look at the things that got us looking, chatting, and thinking you’d find just as interesting.
As we enter another new year, we’re looking ahead at all the coming changes that might impact our world. After reading IAB’s forecast, we’re most excited about what these opportunities could mean: retail media is going to see double digit growth, the creator economy will continue challenging Hollywood, and metaverse is shaping up to be a commerce platform. Which 2023 trends are your teams anticipating the most?
OpenAI’s release of ChatGPT is setting the stage for roles like copywriting, customer service, news reporting, and legal documentation to not only be AI-powered, but AI-prominent. The question on everyone’s mind is how humans will adapt our capabilities, workflows, and roles to leverage this technology into new systems of doing, creating, and benefiting.
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Netflix’s ‘Wednesday’ reached fans with a widely popular marketing campaign that started during filming and evolved past the show’s release to incorporate viewers’ own creativity. Their marketing team laddered tactics into events going on in real time and capitalized on users’ #Wednesday dancing TikTok trend with Lady Gaga’s “Bloody Mary” soundtrack. Their success has us thinking about the “wiggle room” in marketing budgets where brands can better engage with audiences.
Agencies are embracing AI image generators within their creative work, and their outputs so far are impressive. By experimenting with these tools, agencies are seeing the opportunity to find ‘unpredictable’ creative, brainstorm, save money and time, explore future use cases, and simplify special effects — among many other benefits. To fully leverage this AI revolution, agencies agree that creatives should prioritize learning about tools now and that the tools should ultimately be used to assist creatives, not replace them.
Swedish artist, Mattias Adolfsson, has filled his 41st notebook with science fiction-inspired scenes of sushi bar mayhem, urban piles, and travel woes — incorporating a caricature of himself into each scene, very reminiscent of?Where’s Waldo?adventures.?Can you spot him in each of the sketches here?