This Caught Our Eye | Vol 18

Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.

Metro Boomin's 'BBL Drizzy' Is the Future of AI Sampling?

In an interesting move for the music industry, Metro Boomin’s new track "BBL Drizzy" incorporates AI-generated samples, blending human creativity with new technology. This approach highlights a changing landscape of music production, where artificial intelligence is increasingly becoming a tool for artists to push creative boundaries. We’re curious to see how this new music will spark conversations about authenticity and artistry.?

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8 Summer Alcohol Marketing Trends for 2024?

Ad Age dives into the hottest trends in summer alcohol marketing for 2024, spotlighting a surge in collaborations between booze brands and lifestyle influencers, a pivot to health-conscious beverages, and a creative push towards experiential events. These strategies are aimed at capturing the millennial and Gen Z markets by blending fun with a sophisticated twist, ensuring brands stay top of mind during those sun-soaked months.??

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What to expect at Wayfair's first brick and mortar store in Wilmette?

Wayfair is opening its first physical store in Wilmette, near Chicago, blending its online presence with an in-person shopping experience. This move marks a major pivot as Wayfair aims to provide customers with a tangible way to interact with their home decor and furniture offerings. Will sales improve to thanks to real-world touch?

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So Many Dicks, So Few of Everyone Else?

e.l.f. Beauty's latest campaign, 'So Many Dicks,' humorously highlights the disproportionate representation of men named Dick (and variations) on corporate boards compared to underrepresented groups. The campaign brings light on the need for more gender and racial diversity, emphasizing that diverse boards are more likely to outperform their less diverse counterparts.??

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AI at Work Is Here. Now Comes the Hard Part?(2024 Work Trend Index Annual Report)

Microsoft explores the integration of AI in the workplace, highlighting its transformative impact and the challenges that come with it. In this report, they suggest how organizations can navigate the complexities of AI implementation, emphasizing the importance of thoughtful planning, employee training, and ethical considerations to ensure successful adoption and maximize its benefits.?

You can learn more about our strategic creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.