#CatenaExperts, Lab & Field Data : Evaluating Core Web Vitals
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Catena Media
Connecting players with possibilities - Catena Media, driving growth in the iGaming industry.
LAB & FIELD DATA: EVALUATING CORE WEB VITALS
In our last article, we explained how Google’s increased emphasis on user experience metrics – including their Core Web Vitals – is changing the game for SEO. In theory, the faster, more stable and responsive your website, the happier your users will be, and this should be reflected in your ranking.
But how do you measure these metrics, both in the development phase and once your users have had a chance to interact with your content, to ensure you are continually creating the optimal conditions for success?
The two most commonly used measuring tools are Lighthouse and PageSpeed Insights. Lighthouse measures both performance and other factors, but only uses Lab Data without any real-world examples to correlate the findings. PageSpeed Insights focuses on performance metrics and uses lab data complemented by real-world data – the actual experience of users on your website - to support the analysis.