Catena Connections: Healthy Food
As consumers increasingly prioritize health and wellness trends, food and beverage companies are innovating their products to satisfy the commitment to better eating. At Catena Solutions, we've certainly noticed an uptick in companies placing a heightened focus on healthier products.
One of our clients, a major snack food company, is expanding their portfolio by creating a health and wellness division and buying start-up health food brands. Another food and beverage company we’re working with recently completed the acquisition of an energy bar brand to add to their portfolio of healthy offerings.
In this edition of Catena Connections, we further explore healthy food trends and provide additional insight into current market news.
Read: Product Innovation Trends
Events in recent years, especially the pandemic, have led to consumers buying more products that are better for them. In fact, research shows 25% of consumers report eating more plant-based products in recent years, and another 15% plan to start consuming more plant-based products soon. In this report, we explore healthy food trends as well as other focuses around product, packaging, supply chain, and process innovation.
领英推荐
Case Study: Strategic Planning for Plant-Based Category Growth
A multinational food and beverage company needed to strategize a three-year roadmap for North American plant-based category growth but didn’t have the resources to complete it. Catena Solutions partnered with the Vice President of Marketing to translate the plant-based strategic plan into a roadmap to present to the CEO.
Get ahead with these trending articles