Catechising Myself by 10 Minute Test!

What is Digital Marketing? (250 words)

As the internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear or the companies as it helps them in managing complex customer relationships. It also helps in tracking true results by measuring returns.

I believe digital marketing has already established itself and should be treated as a given component within marketing in a digital world. I prefer calling it marketing even though the University curriculum may term it as Digital Marketing because I believe it is necessariy required to advertised using digital technology to gain competitive advantage in the competitive market. The digital marketing It is divided in many forms like Paid search, Search engine optimisation, Content Marketing , Email Marketing but I feel enthusiastic about Social Media Marketing. I believe this one of the most successful aspects of digital marketing which helps spreads the brand awareness quickly.

Digital marketing outshines the traditional forms of marketing as the digital technology is ever-evolving and fast changing which is helping the business in marketing their products effectively and efficiently with much reduced costs. It is so pervasive that consumers have access to the information any time and at any place they want which is what exactly business desires from marketing.

I am particularly fascinated by aspect of customising and personalising the marketing communications to the needs and preferences of the consumer which are possible only because of digital marketing as the companies gain valuable insights about the customer purchase behaviour. Therefore, digital marketing helps to engage customers in a lucrative interactions.

What do you think is the most innovative change that has happened within the marketing landscape in the last two years? (200 words)

There have been few emerging trends within the marketing landscape. Although the interactive chat bots are also popular to analyse the consumer behaviour but I believe Influencer marketing has been the most fascinating transformation in the digital world. Business uses celebrity endorsement or invent an effective hashtag and placing it into a modern-day content-driven marketing campaign. I am fascinated by the impact of the influencer marketing on the growth of the business as it builds the brand awareness by also creating the market attractiveness of the company’s product. Furthermore, influencer marketing provides a greater reach as it allows the companies to target the influencer’s followers who would otherwise haven’t given a second look. Hence, I liked this form of advertising through using the identity of the influencers as it helps drive customer acquisition.

In addition, the Pepsi hashtag #SayItWithPepsi on Instagram absolutely excites me about the growth of influencer marketing as the hashtag campaign received huge popularity within a short span of time with more than 50,000 engagements with the campaign content. As customers are spending a lot of time on social media, I believe the influencer marketing is here to stay as it sets the consumer’s trends by outshining the banner advertisements.

Describe your biggest weakness? (100 words)

Over talking – It’s something I’m aware as I believe this is the biggest drawback of my personality as I am completely enthusiastic about sharing my creative and unique ideas with the people. I guess I discuss a lot because I generate the new ways and I feel the need to convey the same. Being an extrovert, I strive on my communication skills in leading the discussions and presentations. However, I recognise over indulging in conversations with my peers is my weakness and I have been practising a range of visualisation techniques to overcome it. I have been multi-tasker to get busier with my work to ensure that I don’t get distracted.

What 3 things would you take with you to a desert island? (3 words)

Compass Smartphone Food

Tell me something, anything friend you would like to tell? (200 words)

I have performed several roles, which have allowed me to develop the skills required for digital marketing roles. Prior to advertising my leisure equipment products on Instagram and Amazon, I conducted market research on existing competition and trade in the market. This helped me to evaluate the best possible strategy for social media marketing.I am familiar with the advertising metrics as I understood the social media channels frameworks and application of business models in practice. I am absolutely passionate about the aspect of using digital Marketing to increase the profitability of the business in a competitive and dynamic environment. In addition, I was pro-actively engaged in analysing the performance of advertising campaigns and working on my own initiative to improve the return on investments. While working as a marketing trainee, I was responsible for developing solutions to marketing problems and recommending new and innovative ideas to improve the marketing campaigns for the company on social media. Proposals I put forward were implemented which helped the organisation to cut costs. I possess a mad enthusiasm for researching as I try to keep an eagle's eye for what's trending on social media. I really admire innovative brands that think out of the box and do creative things with digital, to help it evolve into a better and more prominent marketing channel. My goal is drive change and brings uniqueness in digital marketing campaigns and deal with interesting challenges in a digital industry. 

What’s your favourite anecdote? (100 words)

One of the most interesting stories of my life is the decision I made to study abroad. Being involved in my father's business from past 8 years, it was not at all easy for me to make the shift from entrepreneur to working Professional. Initially, I had few doubts about the career progressions. Hence, after undertaking few counselling sessions from my cousins and my parents I figured out that I feel motivation and inspiration in choosing a career in Marketing. Therefore, I was excited to follow the path. I believe this is turning out to be a great opportunity for me to gain knowledge in multiple fields.