Catch+Release Unveils AI-Powered User-Generated Content Search Engine

Catch+Release, a pioneer in creator content licensing, has introduced an AI-powered search engine, revolutionizing the way brands find user-generated content. This innovative tool simplifies the content discovery process, allowing marketers to search in natural language queries without switching platforms.

AI-Powered Content Search

Traditionally, marketers on platforms like Instagram had to rely on keywords to discover content, hoping that creators had accurately tagged their images or videos. Catch+Release eliminates this limitation by utilizing image recognition technology to identify scenes and objects within user-generated content.

Streamlining Content Licensing

Catch+Release's new search engine streamlines the content licensing process for brands. Now, they can easily search for relevant content on platforms like Instagram, YouTube, and TikTok, without the need to navigate between different platforms. This saves time and simplifies content discovery.

Current Limitations

While the AI-powered search engine is a significant step forward, it does have some limitations. At present, it cannot search the broader internet for content. Instead, Catch+Release relies on creators to import their assets and link their social accounts to the platform. Despite this limitation, the platform has already onboarded 600 creators, with over 300,000 items indexed.

Ongoing Improvements

In initial tests, the search engine demonstrated its ability to find images related to queries effectively. However, video search results were less consistent. Catch+Release acknowledges this and is actively working to improve its recognition capabilities.

Funding and Backing

Catch+Release's innovative approach to content licensing has garnered significant attention from investors. The company has raised a total of $31.3 million in funding to date, with an additional $8 million secured in a recent extension round. Investors include prominent names like Accel, Cervin, Stagwell, HarbourVest Partners, Kevin Durant's venture firm 35V, and Gainsight CEO Nick Mehta.

Catch+Release's AI-powered content search engine marks a significant advancement in the world of user-generated content discovery. As it continues to refine its capabilities, it promises to become an invaluable tool for brands seeking to harness the power of creator content for their marketing campaigns.