Catch the next wave
Mudit Mathur
CXO, Advisor, Consultant, Independent Director, Leadership Mentor, Commercial Excellence Leader, Market Entry, Route-to-Market | Johnson & Johnson | Dole Sunshine Company | Curate Data Analytics | Strategii@Works
The obsession with Emerging markets, including China and India, has ebbed on the wall street. Is this because the risk versus return is too high?
While the corporate offices are balancing the complexity of managing local versus global results, shareholders are pushing for stability and profitability, over risky and unpredictable growth.
Some responses to this are -
1- Simplify! Reduce Organisation and Portfolio complexity
2- Take out the locked investments globally, through well orchestrated Global functions
3- Adopt global marketing practices to strengthen brands while improving spends effectiveness
This obviously opens up the game for the locals to strengthen their consumer connect, show agility and innovate. These emerging markets are still under served and waiting for products and solutions and will reward those that know how to win in emerging markets.
Right time for homegrown businesses to step up their game and win in this round?
#InternationalMarketing #emergingmarkets #Strategy #brands #asia #consumerbehavior #global #agility #innovation
Independent Advisor & Mentor, Consumer Strategy, Marketing & Sales
5 年True... Consumer needs are getting fragmented as well.. Something that local players are able to move and serve with agility.. Have been seeing reversal of trend for sometime now... That of Globals following the locals .
Managing Director I General Manager Mettler-Toledo India
5 年Nice one Mudit. Atleast in MedTech I see global giants losing appetite & tenacity to serve the needs of emerging markets... this has already allowed homegrowns to create space for themselves and earn share in markets like India & SEA?