Catch all the Buzz around AdTech and Digital Publishing

Welcome to the first edition of Media Matters. Every month, we will send you important topics and trends in digital publishing. Our aim is to help you make well-informed decisions and grow your business in the digital publishing industry.

Digital publishing is evolving all the time, and it's crucial to stay on top of recent developments.?So, if you are looking for no-fluff, reliable industry updates, subscribe to our newsletter. We are sure you will benefit from it.?

In this edition, we will explore some of the most influential trends in the AdTech industry.

Industry Updates?

Google is finding alternate ways to retain third-party cookies

After a lot of guesswork on whether it will or won’t phase out third-party cookies, Google has finally confirmed that it is discussing alternate ways with regulators to roll it out. This means that Google is finding a way to retain third-party cookies while simultaneously giving customers the power to decide how their data is used.?

You can read more about it in this article.

Do you think Google will phase out third-party cookies in the future, and are you prepared for a cookie-less future? Reply to us with your opinion.?

Google Ad Exchange sold ads on 72% of MFA sites

According to Pixalate’s May 2024 Web MFA Risk Analysis, Google Ad Exchange sold ads on 72% of Made for Advertising (MFA) sites in May. This sharply contrasts with other open programmatic sellers like Magnite, Xandr Monetize, and Sharethrough, which sold fewer ads than in April.

You can read about it in this article.

Programmatic advertising is growing, but challenges lie ahead

There has been a rise in programmatic advertising, with 75% of connected TV (CTV) advertising being programmatic. This popularity can be credited to the ease in campaign optimization, scalability, and better return on investment (ROI) and return on advertising spend (ROAS). However, smaller advertisers are still facing challenges in measuring the performance of programmatic advertising. The good news is solutions like AI and alternative currencies can solve the problem.

Find out how the problem of measuring impact can be solved in this article.?

Streaming video business generates 174,000 direct and indirect jobs in India

And here’s some good news amidst the gloomy unemployment news worldwide. According to Media Partners Asia (MPA), the streaming video business has generated over 1.74 lakh direct and indirect jobs in India in 2023. They predict that the number of jobs will further rise to 3.3 lakh as the demand for Visual effects (VFX), animation, subtitling, and dubbing increases.

Learn more about the potential of streaming video business in this article.

CEO’s POV

90% of AdOps professionals acknowledge the benefits of automation, but 80% are unhappy with existing solutions

According to a survey conducted last year, 90% of AdOps professionals agreed that automation can help them become profitable, and I agree with them.?

Automation reduces manual efforts and errors, increases efficiency, and improves financial outcomes. It is beneficial in AdOps, as publishers can plan and execute campaigns quickly, monitor their impact, and streamline financial processes like billing and revenue reconciliation.

However, the same survey revealed that 80% of AdOps professionals are unhappy with their existing solutions.

With the digital world moving fast, I believe it’s also time for publishers to adopt digital solutions that drive automation. That’s the only way to thrive in this hyper-competitive industry.?

Fresh from YuktaMedia

The AdTech industry is changing, are you prepared for it?

The Ad Tech industry is undergoing a transition. Digital publishers are relying less on traditional display ads and third-party cookies, newer technologies like Artificial Intelligence (AI) are making inroads into the industry, and privacy regulations are becoming more stringent. The growing competition from tech giants and the falling effective cost per mile (CPM) have further added to the industry’s woes. The only way to thrive in this ever-evolving industry is to stay prepared.

Read the blog to learn how you can prepare for the future of AdTech

Do you have this secret weapon to succeed in the uber-competitive publishing world?

The digital publishing world's audience is overwhelmed with content. There’s a constant need to produce and publish more content across various platforms to grab their attention. This has led to publishers hiring big names to craft viral content. But that’s not enough. We believe the real game-changer is digitally optimized operations. This secret will help publishers produce and distribute content faster, improve quality, and gain a competitive edge in the digital landscape (while gaining better financial outcomes).

Read how this secret weapon can help thrive and succeed in the publishing world.

Customer Success Story

Talking about the Ad Tech industry, let’s look at how one of the largest Ad Tech providers and our client delivered a dollar-worth of campaigns on time. The client was working with third-party agencies to deliver direct campaigns. However, they faced challenges like billing discrepancies and other delivery bottlenecks. However, the scenario soon changed when the client started using YuktaOne – the flagship media ERP from YuktaMedia. It improved their billing and reconciliation process and helped them find new business opportunities.?

Read more to learn how media ERP can contribute to your campaign’s success.

About YuktaMedia?

YuktaOne helps publishers overcome the complexities of the advertising ecosystem and optimize their revenue streams in an evolving digital landscape.?Our end-to-end media ERP solution allows publishers to achieve intelligence, efficiency, transparency, speed, and agility across AdOps, Yield Management, CRM, and Revenue and Billing Reconciliation. We aim to empower publishers to deliver better customer experiences for brands and agencies while streamlining operational processes.?

Visit our website to learn more about YuktaOne.?

We hope you enjoyed reading our first edition of Media Matters. If you have suggestions or feedback, feel free to share your views in the comments.