Disrupt Before You Get Disrupted!

Link Foresight and Insight to Create Transformative Innovation for a World in Flux. 

Innovation used to seem so easy, at least in hindsight. Using approaches often referred to today as outcome-driven innovation or design thinking, it all started with customer insight work to understand the process for how people get things done in the context of their daily lives and then designing products or services that addressed unmet needs critical to completing those important customer “jobs.” Rigorous, yes, but predictable and quite achievable because it's built from how people are thinking and acting today.

This type of thoughtful approach to customer/user insight work is still critical, but it is not enough given how quickly the world is changing. Disruptor-led innovation begins with understanding the disruptive forces in the market that are transforming your industry, using that understanding to shape the insight process, and bringing foresight and insight together to create of map of future demand. It is from that map that truly game-changing innovation opportunities surface, giving you a way to disrupt before you get disrupted.

In the past few years, we have pioneered an approach we call Catapult innovation because it solves for where the market is going, not where your customers are today. It starts with understanding the disruption that will reshape your market, and then integrates insights in light of where the market is heading.

Finally, it uses an iterative co-creation process not just with your customers but also with experts who understand the disruption that is about to happen. The result is innovation that works today but will take advantage of the market transformation that is happening. It allows you to “catapult” your competition and thrive in the new world that is emerging.

Curious? Click here to learn more.

Thank you, 

Phil

https://www.glgrowthworks.com/download