Catalyst | October 2023
This month, we investigate the influence of #AI on journalism and communications, consider solutions to help those in poor #mentalhealth, highlight the disproportionate impact of #climatechange on communities of color, explore the intersection of #tourism and #sustainability and much more.
COMMUNICATIONS + TECHNOLOGY
The Evolution of Journalism in the Digital Era: Implications for Communicators
By: Sabrina Guttman , Managing Partner and Global Tech Practice Lead
Unsourced and unverified content is flourishing across social media platforms, leading to misinformation and disinformation. Will AI add to the confusion? With few guardrails in place in terms of how AI is used to make content, it is more important than ever for communications and marketing professionals to prioritize accuracy, authenticity and integrity in communication.
Explore here -> https://www.finnpartners.com/news-insights/the-evolution-of-journalism-in-the-digital-era-implications-for-communicators/?
HEALTH
The Power of Women’s Health: A Catalyst for Economic Prosperity
By: Kanika Gupta , Associate Vice President
Did you know that the well-being of women is not just a matter of compassion but a powerful driver of economic prosperity? Find out why women's health is crucial for our collective well-being. By investing in the well-being of women, we create a healthier, wealthier and more equitable future for all.
Get started -> https://www.finnpartners.com/news-insights/the-power-of-womens-health-a-catalyst-for-economic-prosperity/?
World Mental Health Day is Critical for Raising Awareness
By: Darren Jones , Partner
The rise in mental health challenges is an alarming trend that needs our attention. Mental health is just as crucial as physical health, if not more so, when leading a fulfilling life. How can we play our part in society and help reduce the increasing number of people suffering daily?
Find out -> https://www.finnpartners.com/uk/news-insights/world-mental-health-day-is-critical-for-raising-awareness/?
Pharma Leaders Discuss Future of Digital Marketing and Go-to-Market Strategies for Commercial Excellence for 2024
By: Ritesh Patel , Senior Partner
An expert panel of pharma industry executives met to discuss key trends shaping marketing in the healthcare and life sciences sector. Data-driven digital marketing is growing but pharma’s customer experience and change management capabilities must evolve to fully capitalize on the opportunity.
Discover more -> https://www.finnpartners.com/news-insights/pharma-leaders-discuss-future-of-digital-marketing-and-go-to-market-strategies-and-commercial-excellence-for-2024/?
The Global Diabetes Divide: Bridging the Gap with Ethics, Economics and Digital Health
By: Christopher Nial , Senior Partner, EMEA Public Health Co?Lead
As diabetes proliferates globally, pharmaceutical companies are encouraged to reinvest their returns into improving access to insulin and diabetes care in underserved markets. By becoming partners in strengthening healthcare systems through access, education, and digital integration, pharma companies can save millions of lives while expanding their customer base.
Learn more -> https://www.finnpartners.com/news-insights/the-global-diabetes-divide-bridging-the-gap-with-ethics-economics-and-digital-health/?
PURPOSE + SOCIAL IMPACT
Report: Climate Change on Communities of Color
Dr. Shauna D. A. Knox , senior vice president at the National Black Child Development Institute, spoke about how communities of color disproportionately face the negative consequences of climate change and charted a path forward for governmental and community-based organizations as well as families working together to create a just and equitable future for Black children.
Watch here -> https://www.youtube.com/watch?v=DD98f9y3qP4&t=62s??
Bess Winston: The PR Trailblazer Shaping Stories, Seizing Success
Bess Winston , Senior Partner, #Purpose and #SocialImpact, is on a mission to empower companies and organizations by helping them articulate and amplify their sustainable stories. She recently shared her approach to creating a positive impact in public relations, her experience in the field of sustainability, and her plans to address future challenges.
Read here -> https://insightssuccess.com/bess-winston-the-pr-trailblazer-shaping-stories-seizing-success/?
Hope and Intention: Key Components in Overcoming Society’s Challenges
By: Amy Terpeluk , Managing Partner and CSR & Social Impact Lead
领英推荐
In a challenging social climate, brands are often hesitant to wade into controversial issues. But this is precisely the time when society needs leaders. Earlier this month, experts from the Christopher & Dana Reeve Foundation and NotCo joined a PRWeek #PRDecoded panel to discuss ways businesses and nonprofits can bring the leadership and solutions society needs.
Read here -> https://www.finnpartners.com/news-insights/hope-and-intention-key-components-in-overcoming-societys-challenges/
CLIMATE + SUSTAINABILITY
Make Your Voice Known Before, During and After COP28
Climate is on the global agenda. Our panel of experts will discuss the key themes at #COP28UAE, how to make connections during the meeting and ways to prepare your thought leadership, policy and marketing efforts.
Book your spot -> https://finnpartners.zoom.us/webinar/register/WN_24QLC6YgRFC_BjPDSniukQ#/registration
Insights from Climate Week’s Frontlines
By: Aila H. , Associate Vice President
Climate Week 2023 was one for the books. As we approach COP28, it’s critical to remember to keep pushing our mindset towards helping protect the planet. Sustainability isn't just a buzzword; it's woven into the fabric of every business sector.?
Communicating Sustainably on World Tourism Day
By: Terri Bloore , Senior Partner
The tourism industry has a clear opportunity to contribute to inclusive and sustainable economic growth, especially considering the sustainable travel market is expected to grow by more than $335 billion between 2022 and 2027. Explore how brands should approach putting together an effective sustainable communications strategy.
Get started -> https://www.finnpartners.com/news-insights/communicating-sustainably-on-world-tourism-day/
TRAVEL + LIFESTYLE
The Revival Of Travel Advisors – Plus Other Trends Learned From 2023 Virtuoso Travel Week
By: Ashley Loiacono , Associate Vice President
The FINN Consumer Lifestyle and Sports team recently attended the prestigious 2023 Virtuoso Travel Week on behalf of our client, Travel Alberta. Get a glimpse into what we took away from the event after engaging with over 200 travel advisors.
MOMENTUM
American Federation for Aging Research Selects FINN Partners for National Campaign to Enroll “SuperAgers” in Groundbreaking Study https://www.finnpartners.com/news-insights/american-federation-for-aging-research-selects-finn-partners-for-national-campaign-to-enroll-superagers-in-groundbreaking-study/?
ATTA Appoints FINN Partners as its UK PR Agency https://www.finnpartners.com/news-insights/atta-appoints-finn-partners-as-its-uk-pr-agency/?
FINN Partners Guides Travel Alberta
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