Catalyst | June 2022
This month, we’re celebrating FINN Partners being named North American Midsize Agency of the Year by PRovoke Media.
We’re also taking aim at issues and opportunities shaping business and society, including employee engagement, health, sustainability, technology and more.
- Employee Engagement - Maintaining Employee Trust
- Global Insights - Tech, Sustainability, Health, Consumer, Marketing & Communications and more
- Purpose - Russian War Crimes House
- DEI - FINN Partners Diversity & Inclusion Award Winner Spotlight
- Momentum - Agency Awards & Growth
Employee Engagement
Employee Trust—4 Ways To Maintain Progress Made During The Pandemic
By: Betsy Henning, Managing Partner, Employee Engagement & Internal Communications
When planning how your team will resume working together, have you used the phrase “new normal” as if it’s some weak compromise you’ll have to live with? Please don’t do that. Acting as if getting back to normal is your ultimate goal may destroy vital trust gains your team has made these past years. Assuming the pre-pandemic way you built ideas and relationships was somehow optimal, ideal and loved by all is a mistake. Why? Because it squanders an incredible opportunity.
How well we emerge from these past years might come down to how we hold ourselves to a trust-building standard.
See how to retain employee trust
Global Insights
Sustainability
Reimagining a World for Health and Environmental Health for Sustainable Well-Being
A two-part series on the intersection between public health and planetary health focused on how we can change the direction of our planetary health for a sustainable future and major trends in the food, health, and economic sectors. The conversation was part of the Global Action Summit hosted by the Belmont University Massey School of Business. Environment and social impact expert at FINN Partners Bob Martineau moderates a discussion led by James Hildreth, MD, President and Chief Executive Officer of Meharry Medical College; Rachel Hodgdon, CEO and President of the International WELL Building Institute; and Gil Bashe, Chair Global Health and Purpose at FINN Partners
Dive into Part 1 | Jump ahead to Part 2
Tech
Tech People: It's Time to Stop Partying Like It's 1999
By: Sabrina Guttman, Global Technology Practice Leader and Managing Partner
We may want to prepare for a correction. That will mean a return to fundamentals, in business and in how we communicate. Here are five tips for tech communicators that I think are especially important when navigating a bear market.
Consumer
The Rise of E-commerce in the Post-Pandemic World
By: John Burke, Account Supervisor, Consumer Practice, Europe
E-commerce is no longer a nice-to-have for businesses in a post-pandemic world. Consumer behavior has rapidly shifted, with former brick-and-mortar loyalists embracing digital channels.
Marketing & Communications
The Second Pandemic: Poor Communication
By: Gil Bashe, Chair, Global Health and Purpose, and John Bianchi, Vice President, Health
Misperceptions and misinformation – both purposeful and accidental – have damaged the legitimacy of scientists, government public health experts, pharma leaders and numerous others. For these individuals to regain the public’s trust, they must learn to work the platforms and personalities that consumers use to digest information.
Addressing the UK’s Digital Skills Gap
Almost one-fifth of British companies have a skills vacancy in the digital, culture, media and sports sector, according to a recent government study – and business performance is suffering for it. Discover how this challenge can be overcome.
Health
The Impact of COVID on Clinical Trials
By: Chantal Beaudry, Senior Partner and Head of Clinical Trials
COVID's impact has compelled us to look beyond traditional recruitment approaches, enabling the industry to expand the clinical trial ecosystem, and create more effective and inclusive clinical trials moving forward.
China
Post COVID, PR Industry’s Recovery and Rebound
By: Jason Cao, Senior Partner, FINN Partners China
PR industry leaders have evolved to meet the needs of a dynamic global market – leaning into a digital-first economy, values-driven company cultures, and collaboration across geographies and sectors.
China Matters: May 2022
China exerts a global influence. This month, our team examines the nation’s “Zero Covid” policy on tourism, investments in food tech focused on sustainability, the digital fitness sector’s growth and much more.
Purpose
Venue usually used by Russia to promote itself in Davos has been rebranded as the Russian War Crimes House
With Russia’s assault on Ukraine in the third month, it is important to highlight how Ukrainians defend democracy and their freedom not only in a physical war but also on a social and political front. With this aim, the Victor Pinchuk Foundation will provide several platforms to draw attention to Ukraine at the occasion of the Annual Meeting of the World Economic Forum. We are honored to support our long-term partners Victor Pinchuk Foundation and Yalta European Strategy at the event.
DEI
FINN Partners Diversity & Inclusion Award Winner Spotlight: Ravneet Dhamrait
Ravneet Dhamrait joined FINN’s CSR & Social Impact practice after winning the FINN Partners Diversity & Inclusion Award at The City College of New York – just as the COVID-19 pandemic hit the U.S. She has thrived during a time when an increasing number of corporations recognized they need to address social impact and responsibility through meaningful action.
Momentum
FINN Partners elevates Jennifer Hawkins to NY Travel Practice Leader
RingCentral Names FINN Partners PR Agency of Record in the US
Nashville Office of FINN Partners Retires Legacy DVL Seigenthaler Name as Growth Across Southeast Surges
FINN Partners Names Ryan Witherell Managing Partner
https://www.finnpartners.com/news-insights/finn-partners-names-ryan-witherell-managing-partner/
FINN Partners Global Public Affairs Practice Promotes Julie Walsh to Senior Partner
FINN Partners Appoints Chris Woodbridge-Cox to the newly created position of Senior Partner, Travel Representation
Work Hard. Play Nice. Effect Change.
We’re ONE FINN, a bold collective of communications advocates, stewarding brands, protecting reputations, pioneering industries, influencing public policy and leveraging data and analytics to shape the most important conversations of our day.
We’re always looking for great people to join us! View open jobs here:
https://www.finnpartners.com/careers/
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Business Owner Youngg Ceejay Struggle Built The Muscle
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