Catalyst | January 2024
As the new year kicks into high gear, we dive into trends and predictions for 2024, spanning technology, health, sports and investor relations; reflect on AI’s evolution in business and culture; explore the policy changes impacting sustainability communications in the EU, and much more.
TECH
Viva Las CES (2024): Vehicle Tech Takes Over
By: Caleb Hoover, Account Supervisor
Vehicle technology dominated at CES 2024. FINN’s team walked the floors of the massive Consumer Electronics Show investigating advancements in autonomous driving capabilities, vehicle safety, smart tech, EVs and much more.
Explore the latest trends at the intersection of transportation and technology:
Get Started > https://www.finnpartners.com/news-insights/viva-las-ces-2024-vehicle-tech-takes-over/?
PR Lessons from Web Summit 2023
By: Tom Roden, Associate Vice President
Web Summit 2023 attracted lots of attention—positive and negative. Which topics cut through? What can PR teams learn about crisis and reputation management from the event? Our on-the-ground coverage and online conversation analysis highlight key PR lessons and takeaways.
AI: A Year in Review
By: Laurence Cooper, Account Manager
At the beginning of 2023, AI was presented as a groundbreaking technology that was going to shake up industries and change the way we do business, including PR and copywriting. We reflect on the progress and pitfalls of AI in 2023 and look ahead to what 2024 may hold for this controversial technology.
CONSUMER LIFESTYLE
Beyond Quitter’s Day: A Fitness Expert’s Guide to New Year’s Resolution Success
By: Blake Bellucci, Associate Vice President
Coinciding with National Ditch Your Resolution Day, Blake shares insights from her experience as a certified personal trainer and wisdom from the world of lifestyle and wellness to make your New Year’s resolutions last. Check out her tips to kickstart a journey of sustainable change in 2024!
HEALTH
Navigating the U.S. Health Markets: What to Expect for 2024
By: Fern Lazar, Managing Partner, Global Health Practice Lead
Our colleagues in the FINN Partners Global Health Practice joined members of the worldwide health community at J.P. Morgan Healthcare Conference 2024, hosting key financial, corporate and media decision-makers to ensure that our clients' innovative science reaches all the right people. Discover the most important conversations in health and what 2024 holds for the industry.
Read More > https://www.finnpartners.com/news-insights/navigating-the-u-s-health-markets-what-to-expect-for-2024/
Five Ins and Outs To Consider In Your 2024 Health Earned Media Strategy
By: Laura O'Neill, Partner
In 2024, the health industry is prioritizing a patient-focused approach, and health communicators play a critical role. Across the globe, there are several tried-and-true practices that support people-focused communications efforts. Here are five "ins" and "outs" to incorporate in earned media strategies for health this year and beyond.
Get Started > https://www.finnpartners.com/news-insights/five-ins-and-outs-to-consider-in-your-2024-health-earned-media-strategy/
领英推荐
JPM Healthcare Conference 2024 Recap: Key Themes and Emerging Trends
By: David Carey, Senior Partner, and Matt Steinberg, Vice President?
FINN’s Investor Relations team joined clients in meetings at this year’s J.P. Morgan Healthcare Conference to gain critical insights about key themes and emerging trends to be on the lookout for in 2024. Below are our top five themes and trends as well as key IR takeaways.
SPORTS
The Ultimate Homerun: FINN PR Pros Share their Biggest Sports Illustrated Hits
It’s rare that a publication transcends its medium and becomes part of global culture. Sports Illustrated is one of those. The magazine recently announced massive layoffs that likely signal its unfortunate demise after nearly 70 years of covering sports. Members of our Consumer Lifestyle and Sports team share the ultimate insider stories on landing their clients in the hallowed pages of this iconic publication.
The Legal Battle May Have Been Won, but the ESL’s Failure to Mobilise in the Public Relations War Remains its Biggest Failing
By: Paddy O’Dea, Partner
Our team examines the aftermath of the European Court of Justice’s ruling on FIFA and UEFA’s threatened sanctions against the 12 clubs involved in the proposed European Super League and the subsequent PR battle that followed.
The FINN FIve Sports Predictions for 2024
We offer insight into the upcoming year in sports, including a continued surge in women's sports, AI’s impact on sports betting, Team USA at the Paris 2024 Olympic Games, and a major win for the Rangers at the Stanley Cup.
SUSTAINABILITY & ESG
Doing and Saying the Right Thing – The EU Gets to Grips with Greenwashing and Misleading Claims
By: Carolina Gasparoli, Vice President
The EU Parliament gave the green light to the Green Claims Directive banning false and unsubstantiated claims. The Directive has an impact on financial services and investors as well. Here is our analysis and tips for communications and marketing professionals.
Explore Here > https://www.finnpartners.com/uk/news-insights/doing-and-saying-the-right-thing-the-eu-gets-to-grips-with-greenwashing-and-misleading-claims/?
MOMENTUM
Virginia Beach CVB appoints FINN Partners for its UK and Ireland PR representation
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