Catalyst | December 2022

Catalyst | December 2022

As we get ready to bid farewell to 2022, our final issue of Catalyst explores the future of wellness tourism, offers rock-solid guidance in the world of ESG reporting, highlights trends in the food & beverage industry and so much more.

  • Travel & Tourism - The Future of Wellness Tourism + Insights from the 2022 World Travel Market
  • Purpose & Social Impact - How to Leverage Coalitions for Maximum Impact + Making Sense of CSR & ESG Reporting
  • Consumer & Lifestyle - 12 Food & Bev Trends to Keep an Eye on in 2023 + Brands Offering Consumers Outdoor Experiences
  • Tech - A Return to Storytelling Fundamentals + How Fintech Companies Can Differentiate Themselves
  • Health - The Future of Digital Health
  • Momentum - Awards + Agency Growth

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Travel & Tourism

The Future of Wellness Tourism

By: Catherine Feliciano-Chon , Managing Partner

Wellness #tourism is primed for growth and is expected to help usher in a period of rapid recovery for the #travel industry. Our latest report uncovers the destinations, products and programs best positioned to capitalize on consumer behavior, demand for #sustainability and a reemerging Chinese travel segment.

Explore the report


The 2022 World Travel Market Reminds Us of the Power of Personal Connection

By: Matt Biggadike , Account Manager, FINN Partners Global Travel Practice

World Travel Market 2022 (WTM), an industry-leading #internationaltravel event, welcomed over 35,800 participants to London this past November – over double the recorded attendance of 2021 when the event adopted an in-person/virtual hybrid model. The event demonstrated just how pivotal face-to-face engagement is for the industry, among other key learnings.

Find out more


German Desire to Travel Continues

By: Stefanie Reichardt-Scavuzzo , Associate Vice President, FINN Partners Global Travel

For many, 2022 was all about catching up on travel, ticking off long-held bucket list items and finally experiencing special moments again. Holiday bookings by German travelers almost bounced back to pre-COVID levels in the Summer of 2022. But what is the forecast for 2023?

Learn more


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Purpose & Social Impact

The Power of Coalitions: Catalysts for Change

By: Amy Terpeluk , Managing Partner, CSR and #SocialImpact Leader

The reality is that even if your social issue is worthy, your strategy is rock solid, and your commitment is genuine, you may not be able to effectively move the needle without a coalition of like-minded partners mobilized to combine forces.

Explore more


Stop Issuing a Report and Start Reporting

By: Alicia Gesner , Strategy Director, CSR and Social Impact

It’s high time companies started separating the act of reporting from the notion of a report. How do brands get out of that trap and start reporting #CSR and #ESG progress to the people who need it in a way that actually connects? Start by pinpointing your audience.

Dive in


Picking Fights You Can Win

By: Amy Terpeluk , Managing Partner, CSR and Social Impact Leader

Many organizations stumble when finding the right cause to champion or issue to focus on. Everyone wants to make a difference and move the needle, but some issues invariably get more attention than others. How do you pick fights you can win and effect change?

Find out here


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Consumer & Lifestyle

12 Breakout Food and Beverage Trends to Watch in 2023

By: Rachel Kay , Managing Partner, FINN Global Consumer

From planet-friendly foods and packaging to brand collaborations and making global flavors more accessible, the consumer packaged goods (#CPG) sector is ripe with innovation. Take a look at some of the hottest industry trends that will shape the food and beverage segment in 2023.

Dig in


Giving the Gift of the Outdoors

This holiday season, brands are tapping into the magic of the great outdoors to inspire consumers. FINN’s Consumer Lifestyle and Sports team highlights several clients positioning their products and services to cut through the holiday clutter.

Learn more


Travel & Tourism: The Outdoor Industry’s Biggest Asset

While boating, cycling, hiking and snow resorts may often take the spotlight in the conversation around the power of the #outdoorindustry, travel and tourism is actually leading the sector’s growth.

Learn more


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Tech

Why a Recession Isn’t Necessarily Bad for Tech

By: Sabrina Guttman , Managing Partner, FINN Global Technology Practice Leader

After a decade of growth and exuberance, the #techindustry has gone through a tumultuous 2022—and it’s not over yet. Tech organizations must return to corporate storytelling fundamentals in a way that brings their “why” front and center.

Find out more


How to Make a Fintech Brand Stand Out From the Crowd

By: Kristina King , Vice President, FINN Global Technology

#Fintech brands face a much different environment today than they did 30 years ago when the industry was born. Once an enigma, the challenge now is standing out in the sea of sameness within a highly competitive ecosystem – and attracting talent, investors, partners, clients or consumers.

Learn more


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Health

FINN Partners and Galen Growth Global State of Digital Health Q3 2022

Powered by over 200 million data points and information from 12,000+ digital health ventures across the planet, the groundbreaking "Global State of Digital Health Report" digs deep into emerging #digitalhealth trends, areas of growth and #innovation, and market expectations beyond equity funding.

Dive into the full report for free.

Download it here


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Momentum?

Tru Earth, Inc. Names FINN Partners as U.S. Integrated PR and Marketing Agency of Record

2022 PRWeek Health Influencer 30: Fern Lazar

Visit Jersey Appoints FINN Partners As Its UK PR Agency

FINN Partners Promotes Jessica A. Lise to Partner, New York Health

Read More


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