A catalyst for better CX in 2024

Happy new year from Each&Other.

We’re refreshed, fully focused on the year ahead, and raring to go.

Here’s what we’re thinking about:

• Brian Herron is defining the role of the UX agency in 2024.
• We’re revolutionising UX Team Dynamics;
• And down the rabbit hole: the power-hungry AI image generator; the fallen merger of Adobe and Figma; the year Twitter died; and how to fold a Star Wars X-wing Starfighter origami.

Happy back to work everyone, let’s make this a great year. ?

Peter & the E&O team

The role of the UX agency is changing. It’s not just about skills anymore, it’s about building momentum.

At Each&Other we know our purpose: we deliver competitive advantage to our clients through UX Design. That doesn’t change.

But at the start of every year, we go through an exercise to ask: How are we useful to our clients? And that does change – because our client’s needs change.

“Every business is a customer experience business.”

In this month’s feature article, Brian Herron, a Director and Principal Designer at Each & Other, explains how UX agencies will continue to help businesses in 2024 by keeping the customer in focus, steering through strategy and making sure you’re the first one to make the move.

Read the full article here.

Revolutionizing Team Dynamics: Each&Other's Team Augmentation

Since its launch in September 2023, Each&Other's Team Augmentation has rapidly gained momentum, and has been hugely successful in enhancing team capabilities for many of our clients by providing access to top-tier international talent in UX, UI and Content Design skills. ?

Team augmentation with Each&Other means:

1. Rapid team scaling to back fill roles, increase capacity, or bring-in specialist skills, like UX, UI, and Content Design on demand from our pool of tier 1 international talent.
2. Elevating design leadership with director level oversight of product quality, UX practices, and design strategy.
3. Tailoring teams to your specific requirements, expertly fitting people and skills to maximise efficiency and minimise operational complexities and financial outlays.

Oonagh is ready to help shape your team - email her at [email protected]

Down the rabbit hole

What we’ve been reading about this month…

AI | New Technology

“General-purpose AI models like GPT-4 are “orders of magnitude” more power-hungry than purpose-made models powering products like Google Translate..”

[TheVerge.com]

Software | Technology

Following mounting pressure from regulators in the?UK?and?EU, Adobe and Figma announced on Monday that both companies are mutually terminating their merger agreement.

[TheVerge]

Social Media | Technology

The year 2023 went down in history for many things. 2023 will also always be the year Twitter died in the hands of Elon Musk.

[TheVerge.com]

Miscellaneous | Arts & crafts

For those still in the slow post-holiday stay-at-home moods, here’s how you fold a Star Wars X-wing Starfighter origami.

[Instructables.com]