Catalyst | August 2024
This month, we invite you to a virtual summit headlined by global leaders in sustainability, offer strategies to navigate AI’s hype cycle, take a page from education org playbooks for brand differentiation, explore how health organizations can mitigate cybersecurity threats, and so much more.
PURPOSE + SOCIAL IMPACT
Bringing Together Changemakers in Sustainability for Climate Week New York
The Climate & Sustainability Leadership Summit is a premier global platform bringing together leaders from business, government, academia, and civil society to address the most urgent environmental challenges of our time.
We’re proud to partner with 1BusinessWorld for this event, kicking off Climate Week NYC on September 23 with a series of hard-hitting virtual panels tackling climate action and policy, sustainable business practices, technology and innovation, community engagement, and more.
Register here >> https://1businessworld.com/climate-sustainability-leadership-summit/?
Dispatches from the Frontlines of the Purpose-Driven Landscape 2024
The 3rd edition of "Dispatches from the Frontlines of the Purpose-Driven Landscape" offers insight from top communication and policy leaders, providing clear counsel on how to stay ahead in driving impact and addressing pressing societal issues.
Download the eBook >> https://www.finnpartners.com/news-insights/finn-partners-dispatches-from-the-frontlines-of-the-purpose-driven-landscape-2024/
How to ‘Speak’ Purpose without Rocking the Boat: Six Smart Tips
By: Amy Terpeluk , Global Purpose and Social Impact Practice Lead
Everyone wants to do the right thing, but it's critical to understand the environment in which your business operates. C-suite leaders should consider these six tips to avoid backlash when making decisions around corporate purpose efforts.
Get started >> https://www.finnpartners.com/news-insights/how-to-speak-purpose-without-rocking-the-boat-six-smart-tips/??
AI
Communications Best Practices for Navigating AI’s Innovation Hype Cycle
By: Thekla Eftychiadou , Senior Partner
The AI revolution is here, bringing challenges and opportunities that will shape the future of communication. We partnered with PRWeek to convene several of the tech industry’s savviest communicators to explore what business leaders might expect, how to prepare, and how to respond in the face of this seismic shift.
Explore here >> https://www.finnpartners.com/news-insights/communications-best-practices-for-navigating-ais-innovation-hype-cycle/?
The AI Conundrum in Communications
By: Ryan Barr , Managing Partner, Global Financial Services Lead
Discover how artificial intelligence is continuing to reshape public relations and financial communications, from augmented targeting and personalization to automated content creation to data-driven strategies.?
TRAVEL
Hospitality Steps Up to Stop Plastic
From protecting the natural beauty of ocean reefs and creating inland coral farms to shifting to reusable containers and rigorous recycling programs that minimize plastic waste, discover how our clients are reducing waste for a more sustainable future.
Dive in >> https://www.finnpartners.com/news-insights/hospitality-steps-up-to-stop-plastic-in-july/??
EDUCATION
4 Steps for Brand Differentiation
By: Lauren West , Partner
How can mission-driven businesses differentiate themselves? Organizations in the education sector, for example, recognize that making a difference in the lives of students and teachers is anything but unique. Dive into this step-by-step guide for companies competing in an increasingly crowded market of brands all dedicated to “doing good.”
5 Tips to Authentically Connect Your Company’s Mission and Business Growth
By: Saul Hafenbredl , Partner
Altruism is a fundamental driver for education companies. Strategically incorporating your company’s mission into your messaging can lead to better financial performance. Find out how to prioritize purpose and profits—and deliver the right messaging strategy to maximize both.
Find out more >> https://www.finnpartners.com/news-insights/lessons-from-the-education-industry-5-tips-to-authentically-connect-your-companys-mission-and-business-growth/?
Bridging the Gap in Youth Mental Health Care
From cyber-bullying to gun violence, climate change to political turmoil, economic uncertainty to discrimination, young people have a lot to worry about. Organizations like The Jed Foundation (JED), eLuma and Alongside are helping them handle the effects of this very complicated existence. Explore the solutions to the mental health challenges facing America’s youth.
Click here >> https://www.finnpartners.com/news-insights/bridging-the-gap-in-youth-mental-health-care/?
领英推荐
HEALTH
Alzheimer’s Disease: Separating Hope from Hype
By: Nick Parry, Associate Vice President
Alzheimer’s disease is an ever-encroaching issue, with more people impacted every year. Media communication regarding the disease is often sensationalized, with headlines suggesting cures where none exist. Dig into the complexities of scientific communication where the science of the disease is still under question.
Learn more >> https://www.finnpartners.com/news-insights/alzheimers-disease-separating-hope-from-hype/?
The Alarming Increase in Healthcare Data Breaches: Protecting Patients & Your Bottom Line
By: Jeff Seedman , Senior Partner?
Healthcare data breaches are rapidly increasing and have become a tremendous threat to patient care and trust. Dive into the alarming rise of cybersecurity threats, including the critical role of strategic communication in both preparedness and response—safeguarding patient trust and your bottom line.
Get started >> https://www.finnpartners.com/news-insights/the-alarming-increase-in-healthcare-data-breaches-protecting-patients-your-bottom-line/?
The Long-Term Power of Health Advocacy and Education
By: Stephanie Seiler , PhD, Vice President
Explore the critical role that advocacy and education play in enabling clinical, social, and legal solutions to the AIDS community’s needs and see how these efforts set the stage for today’s advocacy efforts across a wide range of medical and mental health conditions.
Learn more >> https://www.finnpartners.com/news-insights/the-long-term-power-of-health-advocacy-and-education/??
MARKETING + COMMS
Unified Voices: Why Centralized Communication Matters in Product Launches
By: Melissa Moritz , Partner
Unlock the power of a unified voice in your next product launch. Centralized communication ensures consistency, builds excitement and aligns teams, making your launch both memorable and successful. Discover why a one-team approach can make all the difference.
BOOM SCROLL: AUGUST 2024
Don’t have time to stay up on social media’s endless comings and goings? We did it for you and curated the most important news of the past month.
Get the scoop >> https://www.finnpartners.com/news-insights/boom-scroll-august-2024/?
PUBLIC AFFAIRS
Democracy in Season
By: Jessica Berk Ross , Managing Partner, Global Public Affairs Practice Lead
Scholars, artists and leaders gathered to explore the essence of democracy at the College of the Atlantic Summer Institute. Explore everything from the challenges of misinformation to the complexities of freedom of speech.
Learn more >> https://www.finnpartners.com/news-insights/democracy-in-season/??
MOMENTUM
Chad Belisario Joins FINN Partners as Vice President and Co-Lead of West Coast Luxury Travel Team
FINN Partners Advances Its Risk Intelligence, Crisis Mitigation and Campaign Readiness Offering, Hires Media Forensics Founder David Krejci to Lead the Charge
FINN Partners Hires Mike Ernst as a Partner in Its Growing Media Planning & Buying Department
Work Hard. Play Nice. Effect Change.
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