Catalyst | April 2024
This month, we celebrate the investments our clients are making in sustainability, explore the cross-over appeal of outdoor fashion, take a deep dive into the latest developments in malaria treatment, investigate the potential outcomes of legislation against TikTok in the U.S., and much more.
SUSTAINABILITY
Creating a More Sustainable Future
Our clients are working on the frontlines of sustainability: they’re fighting to reduce plastic waste, increasing supply chain transparency, investing in geothermal energy, holding businesses accountable for unsustainable practices, innovating plant-powered products, and much more.?
In celebration of Earth Day 2024, we spotlighted multiple FINN clients that have taken proactive measures to minimize their ecological footprint, uphold ethical business practices and foster societal well-being.
TRAVEL
Earth Day and Sustainable Tourism: What Key Players in the Travel Industry Are Doing to Make an Impact
What does sustainable tourism look like? The answer is vast. With growing consumer consciousness, sustainability in travel touches every corner. In recognition of Earth Day 2024: Planet Vs. Plastics, the travel team highlighted some of the varied ways our clients are addressing this growing need in the industry, from waste-free hotels, all the way to locally sourced materials for resort infrastructure.
Explore here -> https://www.finnpartners.com/news-insights/earth-day-and-sustainable-tourism-what-key-players-in-the-travel-industry-are-doing-to-make-an-impact/?
Traveling through the Trends for Earth Day: 2024 UK Travel Insights
Earth Day unites businesses, governments, communities and individuals in programs aimed at preserving the planet for tomorrow. This year, we explored the factors that influence UK travelers' choices and the environmental factors that play a key role in how people choose where they go on holiday.
Find out more -> https://www.finnpartners.com/uk/news-insights/travelling-through-the-trends-for-earth-day-2024-uk-travel-insights/?
CONSUMER LIFESTYLE + SPORTS
From Office to Adventure: Living For the Outdoors
By: Megan Hollett , Vice President
Since the start of this year, the FINN Consumer Lifestyle and Sports team has embarked on adventures all over the world to Canada, Utah, India, Central America and beyond. Check out how the crew’s passion for their outdoor and travel clients plays a major role in each of their trips.
Take a look -> https://www.finnpartners.com/news-insights/from-office-to-adventure-living-for-the-outdoors/?
Outdoor Industry Influence on Mainstream Style and How Brands Can Get it Right
By: Caroline Andrew , Senior Partner
While outdoor brands have always drawn inspiration from mainstream style, the tables have changed in recent years as the outdoor industry grew to a record 168.1 million participants in 2022, according to the Outdoor Industry Association. See how lifestyle and apparel brands can authentically tap into the rapidly growing audience of outdoor enthusiasts.
Read here -> https://www.finnpartners.com/news-insights/outdoor-industry-influence-on-mainstream-style-and-how-brands-can-get-it-right/?
IHRSA 2024: How Data Creates the Ultimate Wellness Experience
By: Amber Roman , Account Executive, and Elizabeth Blake Bellucci , Associate Vice President
We recently joined fitness brands and enthusiasts from across the globe to explore the latest and most advanced equipment and innovation in the industry at the 2024 IHRSA Convention in Los Angeles. Learn more about the latest in data-driven health and fitness from the event.
Get started -> https://www.finnpartners.com/news-insights/ihrsa-2024-how-data-creates-the-ultimate-wellness-experience/?
Countdown to the 2024 Paris Summer Olympics
By: James "Max" DeFilippis , Director, Media Specialist
Fifteen athletes from USA Fencing, a FINN client, are headed to the 2024 Summer Games in Paris. With nearly 100 days to go until the opening ceremonies, we offer insight into the growing excitement of our Consumer Lifestyle and Sports team, whose work and expertise span 10 Olympic Games, dating back to the 2002 Winter Olympics in Salt Lake City.
Learn more -> https://www.finnpartners.com/news-insights/countdown-to-the-2024-paris-summer-olympics/
HEALTH
Malaria Briefing 2024
Malaria deaths declined slowly over the last few decades, with an increase due to COVID-19. Despite being preventable and treatable, malaria continues to have a significant global impact, particularly in sub-Saharan Africa and parts of Asia. Many new interventions, including two new vaccines and more in development, will make 2024 a year to watch, according to our most recent report from the FINN Global Health Impact Group.
领英推荐
Explore the report -> https://www.finnpartners.com/news-insights/malaria-briefing-2024/?
The Power of Real-World Insights to Humanize the Patient Journey
By: John Guerriero , Partner
In today's health communications landscape, patients wield unprecedented empowerment, reshaping traditional paradigms. Life science companies need to prioritize patients' voices in their communication strategies. This entails genuine engagement and co-creating solutions aligned with their experiences to not only foster trust but also drive meaningful engagement for improved health outcomes.
Discover here -> https://www.finnpartners.com/news-insights/the-power-of-real-world-insights-to-humanize-the-patient-journey/?
Let’s Talk About IVF, Baby
By: Meredith Sosulski, Ph.D. , Director, Science Writer
The recent Alabama Supreme Court ruling on in vitro fertilization (IVF) may have huge repercussions for fertility treatment; not only in Alabama but beyond. However, regardless of a person’s politics, most people don’t know what IVF is or the steps involved in the process. Find answers to common questions about IVF and better understand the burdens and the importance of maintaining access to fertility treatments.
Take a look -> https://www.finnpartners.com/news-insights/lets-talk-about-ivf-baby/??
MARKETING + COMMS
The TikTok Ban Passed, but TikTok Isn’t Banned Yet
By: Erica Tackett , Vice President
The U.S. Congress recently passed legislation that would require TikTok parent company ByteDance to sell the platform to a company that is not affiliated with a U.S. adversary within 270 days or risk being banned. Given the video platform’s importance in the social media marketing mix for U.S. brands and the drawn-out timeline behind legislative impact, how should companies handle their TikTok strategy now and in the long term?
Find out here -> https://www.finnpartners.com/news-insights/the-tiktok-ban-passed-but-tiktok-isnt-banned-yet/
Brand versus Demand: A Marketer's Dilemma
By: Joyce Liong , Senior Partner
When the perfect balance between brand and demand is achieved, magic happens in marketing. From the power of storytelling in building lasting brands to the precision of demand generation tactics in driving conversions, the synergy between these approaches is undeniable.
Get started -> https://www.dhirubhai.net/pulse/brand-versus-demand-marketers-dilemma-joyce-liong-a5bjc/?
Finding Your Unique Brand Space: What You Need to Know
By: Dorothy Teo , Digital & Insights Specialist
Are you committing common branding mistakes? From market research to maintaining brand consistency, creating the right brand positioning can set you apart from the crowd. Read our guide to discover the essential dos and don’ts of finding your unique brand space.
MOMENTUM
Advertising Veteran, Business Strategist and Growth Leader Kathy Kiely Joins FINN Partners as Senior Partner Focusing on the East Coast
Greentech Environmental Appoints FINN Partners as its Integrated PR and Marketing Agency
FINN Partners Promotes David Lieberson to Senior Partner, Corporate Purpose
Work Hard. Play Nice. Effect Change.
We’re ONE FINN, a bold collective of communications advocates, stewarding brands, protecting reputations, pioneering industries, influencing public policy and leveraging data and analytics to shape the most important conversations of our day.
We’re always looking for great people to join us! View open jobs here:
Be Social with FINN
Follow us on social media to get a steady stream of updates!