??Casual Attire, Serious Business…
Norman Farrar
Brand Vision, Growth & Profit Strategist | eCommerce Entrepreneur | Trusted Advisor | Host of Lunch with Norm & Marketing Misfits Podcasts
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Casual Attire, Serious Business [My True Story]
Back in the day, I was in my mid twenties running a successful marketing business.
My partner Dave, and I hated?wearing suits and ties.
We were jeans and a t-shirt kind of guys.
But dressing up in a suit and tie was all part of doing business back in the 90s.
However, we started dressing down for “Casual Fridays” at the office because we had enough of the formality.
Anyway, our next big move was to start a courier company within our business.
We needed to check out a few car dealerships and buy several vehicles.
On a (casual) Friday, we walked in to a Chrysler dealership with our jeans and t-shirts.
Not a single salesperson looked in our direction.
It was like we were invisible.
We went in with the full intention of buying multiple?vehicles (think of the commission!)
It was an easy sell.
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We tried making eye contact with the sales team…
Nothing.
We could tell these guys thought we were a waste of time.
After 15 minutes, we looked at each other and said, “Let’s get out of here.”
As we're walking out the door, this 70 year old man stopped us and asked if anybody has helped us yet.
We said, “No, not at all. We're leaving.”
He replied “Well I’d be happy to help you two gents.”
This guy was old school.
We ended up cutting a huge deal with him and bought multiple vehicles and vans for our new courier company.
The guy was awesome.
And guess who made all those commissions…
It wasn’t a bad way to end his Friday.
It just goes to show you, you should never judge a book by its cover.
Enjoy the rest of the newsletter.
— Norm