Casket Cooler - Too Cool or Too Far?

Casket Cooler - Too Cool or Too Far?

As comms professionals, we are often asked to help clients vet and brainstorm partnerships, stunts, and “big ideas.” I tend to over-rotate on the importance of authenticity when brainstorming partnerships. How does this potential partner align with our brand, value, and reputation – are they culturally relevant to what we’re trying to accomplish? What will this partnership do for “us” and “them” – is it mutually beneficial and when targeting consumers – is it interesting?

?While this was introduced a few days ago, for me, this partnership checked all those boxes. I caught it on social and am a fan! https://www.foodandwine.com/liquid-death-yeti-casket-cooler-auction-8703146

What are your favorite campaigns or brand partnerships?

要查看或添加评论,请登录

Casey Adams的更多文章

  • Happy Friday!

    Happy Friday!

    Admittedly, it's been a week—a great one, but a week. Beginnings are filled with new adventures, a handful of changes…

  • Put Away the Email and Take a Nap

    Put Away the Email and Take a Nap

    It turns out that taking a week off from email is surprisingly cathartic. I’ve also discovered that napping is highly…

    2 条评论
  • It's What In the Middle That Counts

    It's What In the Middle That Counts

    Beginnings are scary, endings are sad, but it’s what is in the middle that counts. And boy did I have a hell of a…

    27 条评论
  • "What if I fall? Oh but my darling, what if you fly?"

    "What if I fall? Oh but my darling, what if you fly?"

    I want to take a moment to condemn antisemitism. The swirl around Kayne West can be found here and via Google.

  • What I Read This Week

    What I Read This Week

    Kicking off the newsletter with news that emerged last weekend to shake things up a bit. The Grammy’s took place last…

  • Welcome to the last Day of Jan. - Jan. 57th, 2025

    Welcome to the last Day of Jan. - Jan. 57th, 2025

    Here we are again with unimaginable news. On Wednesday evening, an American Airlines jet carrying 60 passengers, four…

  • The Pandas Are Live in D.C.

    The Pandas Are Live in D.C.

    It's been a whirlwind of a week. President Trump took office Monday, and the news cycle hasn’t seen a break since.

    1 条评论
  • What I Read This Week (and a few subtle opinions)

    What I Read This Week (and a few subtle opinions)

    Unfortunately, Los Angeles continues to experience loss as the fires remain uncontained and the winds press on. There’s…

    1 条评论
  • What I Read This Week...

    What I Read This Week...

    It’s been a week…. Hope everyone is finding comfort where they need it.

  • CES 2025 Mid-Week Digest

    CES 2025 Mid-Week Digest

    The biggest tech event of the year kicked off this week. CES officially opened the show floor on Tuesday, Jan.

社区洞察

其他会员也浏览了