Is cash still king?

Hi, it’s Ed here,

One of the team was on a recent trip in Europe and tried to pay for a meal with their card. They were met with looks of dismay and even disgust even though the restaurant clearly stated they accepted cards. Cash was very much preferred.

Others have also experienced the same, whilst on a recent trip to London there were many places I simply couldn’t use cash.

So what’s happening in commerce? Are we moving towards a cashless society or not?

In this week's newsletter we look at some of the origins of commerce, where it’s going. and Group Account Director Aisling Baker gives us her view on the media that helps drive it.

As always, interested to hear what you think

Ed

When – and why – did people first start using money? (theconversation.com)

COVID-19: the viral spread of cashless society? - Financial Times - Partner Content by Comarch (ft.com)

The History Of Ecommerce: How Did It All Begin? (miva.com)

As interest in this sector comes to the fore once again, our Group Account Director for retail, Aisling Baker examines its evolution and what the future holds in store. (no pun intended!)?

https://www.dhirubhai.net/posts/mediacom-dublin_retailmedia-breakthroughs-marketing-activity-7168547132545703936-p4Vj?utm_source=share&utm_medium=member_deskt