Cash is King...

Cash is King...

Cash is KING??

We all know that right??

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Nine times out of ten when I start working with a client they ask me to help them get more sales...

***Sales are great of course they are without them we wouldn't have a business...



Without PROFIT and CASH we wouldn't have a business either...

So, given that we need all three in your business where do you start SALES, PROFIT, CASH?

One of the first things I do with a new client is to look at their P&L...

If they are savvy they get this every month, how often do you get yours?

However, the P&L is simply a video of what has past in the business...

It's full of gold, helping you to identify what has gone well or not so well since you last looked at it which is why you need to be looking at this at least on a monthly basis...

It clearly lays out your SALES, subtracts your spending to give you your PROFIT which once added to your opening bank balance should in theory be the CASH in your bank...

Simple right?

If that's not the case then something has gone wrong with this very simple system...

You may not have recorded all your SALES...

You may not have recorded all your EXPENCES...

You may not have collected all your CASH...

Where does your system fall over?

There's no right or wrong answer here, in fact in most cases it's a combination of all three...

The challenge for most people is that if there is CASH in the bank life is good, they plod along doing what they always do until the TAX bill arrives and there isn't enough CASH in the bank to pay it...

Sound familiar?

All is not lost we simply need to implement a better system...

This means going back to basics...

Make sure your PROFIT is turned into CASH in your bank...

A simple 'CASHFLOW' forecasting system will give you all the information you need to do this...

However, what I usually find is that this open's a whole new can of worms...

PROFIT...

Why aren't you making as much of that as you thought you were?

PROFIT is a Theory FACT...

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Your business is like a leaky bucket...

Your PROFIT will be leaking out of YOUR bucket, I promise you it will...

This has always been the case for most businesses...

However, in the current climate maintaining your PROFIT is a full-time job??

Maximising your PROFIT may seem like a pipe dream??

This is why we are hosting our 'Profit Maximisation Made Simple' workshop where we will be sharing with you simple ways that you can implement immediately to Maximise Your Profit without spending a penny...

Sound good?

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All you need to do is register for your complimentary spot...

Grab yourself a brew...

A pen and paper for your ACTION list...

And invest 75minutes...

Will this all be new stuff?

Maybe not but if it's not new I guarantee it's stuff you're not doing??

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And...

For attending my gift to you will be my simple CashFlow forecasting template ??


When is it?

Wednesday 30th March 9.30am...

Simply click the image below tap in your details and you're good to go...

Can't make it? Simply book yourself a call with me, I'm here to help...

***There are good sales and there are not so good sales but that's a topic for another day


Elena Meskhi

Accountant & Tax Advisor for Digital Businesses| Owner & CEO of Elena Meskhi & Co.| Author| Professional Speaker | Investor|Virtual CFO

1 年

I couldn't agree more, Susan. Very well-said ????

回复
Shaumit Saglani

Value Builder Adviser @ The Value Builder System? | ProfitPlus, CFO

2 年

Cash is 100 per cent king, queen and life of any business

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