Cash in with deliberate, consistent, and high-quality digital marketing content

By: Judith Akoth

The internet has dramatically transformed brand marketing and communication. Today, without online visibility, your brand may not succeed. And as many startups strive to survive in the cut-throat business world, having a strong online presence remains a game changer in revenue generation.

About last year, I met a 4-bout cancer survivor.

She had developed silicone breast prosthetics, an innovative solution to restoring confidence, and self-esteem, and improving the social functioning of brave breast cancer survivors, who have lost a breast or two as a result of the cancer treatment.

While her business was slowly picking up after the devastating Covid-19 pandemic, her biggest challenge was getting her products online.

For her, maintaining consistent online visibility through digital marketing is another whole different ballgame. ??

Well, most businesses face a similar problem.

It’s easy to go online and set up a social media page, or put up a website, however, developing content consistently for many isn’t a walk in the park for most startups or personal brands. As a result, many disquietly retain a wimpy online presence.?

Whatever the reason that makes you hesitant to go online, here are a few reasons to help you topple the scale.

Authority

Having a consistent digital marketing strategy gives your organization or startup credibility and also makes it an authoritative player in your niche.

Have you ever gone online to search for a product you have used over the years, let’s say on Facebook, and you discover that the last update was made more than a year ago?

You probably might conclude that the business ran out of stock or perhaps collapsed altogether.

What about going online and you find a business with a website and social media pages that are up-to-date?

You definitely want to do business with them, right? This affirms my point that a consistent online presence boosts clients’ confidence in the business.

Brand awareness

Your brand is your identity.

Having a strong brand presence means your product or service is the first thing that comes to mind when people think about your line of products or services.?

Online content marketing provides avenues that are effective and affordable to discover, build your brand, and further convert this brand to revenue.

There aren’t any codes to crack, try these ideas and experience the difference.

Lead generation

Any person’s interest or general inquiry about your product or services is a lead. Nobody will look for your brand unless you open up to your audience.

An online presence provides an opportunity to invite strangers to visit your site/social media platform, visitors turn into leads and they can be converted into customers, then loyal customers or promoters of your brand.

How can this be achieved? Learn more about Getting employees involved in social media marketing.

Create brand ambassadors

Great content makes your brand stand out and retains the attention of your target audience in a noisy internet space.

Add consistency to it, and you develop an almost personal relationship with your customers who will in turn become your loyal customers as well as promotional partners, of course, your product has to also deliver on its promise.

Your brand ambassadors will always act as referrals, and their presence online instills trust in your new customers to go ahead and try your product.

Saves you time and money

Online or digital marketing, does not require a huge investment as long as you have access to the internet.

Locally, you can train yourself by enrolling in LinkedIn digital marketing courses.

Alternatively, you can hire content marketing specialists like Hezron. This is more affordable as compared to a paid advertisement in the mainstream media which can cost an arm and leg with little results to show for it.

Content is king!

In the next issue of this Newsletter, I’ll be talking about how to generate high-quality content for your online platforms.