In case you missed it // Why so many Dicks?
Domenico Loperfido
Chief Growth Officer at DUDE // CEO and partner at DUDE Design | DUDE Things
I know it's a clickbait subject, but also an ad
Hi friends,
No, it's not what you think.?So many Dicks, it's the brilliant campaign by E.L.F. BEAUTY that hits hard with a powerful insight: there are more people named Dick in publicly traded companies compared to underrepresented groups.
Moving on, I might sound like a rock band groupie, but I have to mention another superb campaign by Uncommon for Monzo. Not my fault they keep nailing it.
Lastly, check out Corona's advertising campaign, which has always been right under our noses, and the branding of Compound.
Have a good read.
ADVERTISING
Breaking the Boardroom Bias: E.l.f. Beauty's So Many Dicks Campaign
E.l.f. Beauty's latest campaign, So Many Dicks, sheds light on the overwhelming presence of men named Dick on boards of directors at publicly traded companies compared to underrepresented groups. Through detailed research and out-of-home takeovers in New York City's financial district, the campaign aims to spark conversations about the importance of diversity in corporate leadership.
ADVERTISING
Monzo's Magical Money Makeover: a campaign of transformative banking bliss
Monzo, the UK's largest digital bank with over nine million customers, has teamed up with Uncommon Creative Studio to launch their biggest campaign in five years. The campaign titled "Money Never Felt Like Monzo" aims to highlight how Monzo makes managing money easier and more enjoyable. Through a 60-second film directed by?Marie Schuller, the campaign showcases how using the platform can transform negative and stressful money management experiences into empowering and positive emotions. The campaign extends to OOH ads across the UK, featuring creative side-by-side comparisons that illustrate the magic of Monzo's banking experience.
FEATURED
A bunch of news from my network
-?Nespresso in CGI for the new compostable paper capsules?[source Valeria Casani linkedIn]?
-?2023 Ad Agency UK Ranking by LBB?[source Lorenzo Foffani linkedIn]?
-?New collaboration between Cortilia and Viaggiator Goloso?[source Davide Cavero linkedIn]?
-?Philadelphia event partner of the Coppa Italia Final?[source Francesco Surrenti linkedIn]
-?The inaugural Canva Community Labs in Milan, marking the Canva Create 2024 event?[source Valentino Magliaro linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an?Ad
Let's jump in something out of the bubble:
Pills for geeks:?A fascinating collection of internal company memos from Steve Jobs, Bill Gates, and more.
Streaming binge:?The 26 “Can’t Wait to See” movies at this year’s Cannes Film Festival for Indiewire
领英推荐
Infomaniac:?The most popular Browser
Travel Tidbits:?10 destinations where you can ditch your car this summer
In case you missed is the easiest way to keep posted on all the advertising and marketing picks of the week you can't miss.?If you want to receive the news directly in your inbox, fill in your e-mail and subscribe here.
JOB POSTING
The wrong place to find the right job
-?Disney is looking for a Media Intern?[through Alfonso Dispenza ]
-?Sumup is hiring Globally?[through Noemi Tanoni ]
MARKETING
Mktg picks not to miss
ADVERTISING
Sunset Serenity: the impactful low-cost campaign by We Believers for Coron
We Believers recently launched a campaign for Corona that has garnered attention for its minimal investment yet significant impact. By leveraging the brand's essence of connection with the sea and sunsets, the agency found a low-cost solution that serves as a refreshing departure from the industry's tendency to overspend. Utilizing stock images of ocean sunsets resembling Corona bottles, the agency added the brand's logo to create visually striking outdoor advertisements in Peru, Argentina, and Ecuador.
DESIGN
Revolutionizing Men's Health: the innovative branding of Compound
DesignStudio collaborated with Australian digital healthcare company?Eucalyptus?to create an alluring brand identity for their latest venture,?Compound, focusing on men's health. The branding blends ancient symbolism with futuristic elements, reflecting the program's promise of improved vitality, longevity, and performance through data-driven solutions.
Thanks for reading In case you missed it!
If you want to receive the news directly in your inbox, fill in your e-mail and subscribe here.