In case you missed it // The Super Bowl vs Sanremo
Domenico Loperfido
Chief Growth Officer at DUDE // CEO and partner at DUDE Design | DUDE Things
Hi friends,
hope you've got some time to spare because it's Ad Lover's Holy Week.?
Couldn't resist dedicating this issue to the Super Bowl and Sanremo ads, aka the Italian "big game".
For those who've already seen them all, I've still got a couple of gems up my sleeve.
Have a good read.
ADVERTISING
Unveiling the Best of Super Bowl 2024 Ads
So far, there haven't been any commercials that have blown me away, and while the hype is high for the Super Bowl 52 halftime ads, I'm afraid I'll be a bit disappointed compared to past years.?
Besides?the three spots I mentioned last week, here are my favorites:
Hoping to give a gift to you advertising enthusiasts like myself, here's the way to watch all this year's ads. I'd love to hear what your favorites are and chat about them a bit, feel free to drop me a line anytime.
ADVERTISING
Sizzling Hot: The Top Ads of Holy Week unveiled by La Gazzetta Del Pubblicitario
As it happened last year during Sanremo week, I'm pleased to share the ranking of the best ads of this Holy Week from?"La Gazzetta del Pubblicitario"?(totally onboard with their choice for the top spot). If you're unfamiliar with "La Gazzetta," it's a journalism outlet that kicked off in 2019, aiming to spice up the Italian advertising scene with a different narrative. Give them a follow, and hats off to Luca Acelti and the team for bringing some fresh vibes to the industry.
FEATURED [SANREMO EDITION]
A bunch of news from my network
-?“Icone”, Netflix Italia [source Cristina Gusmini linkedIn]?
-?"Ascolta la playlist di Sanremo. Responsabilmente", Spotify Italy [source Arianna Dellera linkedIn]?
-?La Carota, Esselunga?[source Luca Pannese linkedIn]
- Entrare per credere, Iliad [source Felice Arborea ?linkedIn]
NOBODY READS ADVERTISING
领英推荐
People read what interests them, and sometimes it’s NOT an?Ad
Let's jump in something out of the bubble:
Follow for follow: I found out late for sure, but Yakinop, the mayor, keeps me glued to my smartphone
Infomaniac: Tesla’s transition to a mass market automaker
JOB POSTING
The wrong place to find the right job
- Amplifon is searching for a Retail Store Performance Analyst in Barcelona [through Virginio Accettullo ]
- Campari new career site [through Leonardo J. I. ]
MARKETING
Mktg picks not to miss
ADVERTISING
Reclaiming Hardcore Fandom: Heineken's Inclusive Football Revolution
In collaboration with creative agency LePub , Heineken has launched a new campaign titled "Cheers To The Real Hardcore Fans," aimed at celebrating and redefining the concept of hardcore football fandom. The campaign features a comedic and heartwarming film directed by?Mark Molloy, showcasing modern football fandom's diverse and positive nature. With the involvement of football stars like?Virgil van Dijk?and?Jill Scott MBE, Heineken's campaign aims to shift the perception of what it means to be a real fan and promote inclusivity in the sport.
DESIGN
Taste of La Dolce Vita: Gustini's refreshed identity and e-commerce
Brand studio Koto drew inspiration from Italy's rich culinary heritage to create a new identity and e-shop for Gustini GmbH , an online marketplace delivering Italian food products in Germany. The design features a new logotype paying tribute to classic Italian graphic design, a legible yet distinctive typeface, and charming icons reminiscent of traditional fruit wrappers. The visual and verbal identity aims to evoke sun-drenched visions of Italy, with a palette of terracotta red, ocean blue, and warm golden tones.
My name is Domenico Loperfido.
?? If you're a brand looking to reach more than 2,000 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at [email protected]
?? You can find me on Instagram as @domenicoloperfido and on LinkedIn as @loperfidodomenico (simple as that).
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Chief Growth Officer at DUDE // CEO and partner at DUDE Design | DUDE Things
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