In case you missed it // NBA stars, NY, Vegas and a Monster

Hey friends,?

I know your feed is probably already swamped with Christmas ads popping up right after Halloween, but I couldn't handle it (too soon).

I promise, though, a "best of" next week.?

Not sure how many of you are NBA fans like me, but the NBA is back this year with a mini-tournament culminating in the finals??in Las Vegas, and, of course, it had to be launched Ocean's Eleven style.?

For those leaning towards the East Coast, there's a tribute to NY and the Madison Square Garden.?

For design lovers, don't miss the On Running and Grocery collab.

To wrap it up, going against the scary Halloween ad trend, Trainline opts for a friendly giant as your travel buddy.?

Have a good read!

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ADVERTISING

NBA All-Stars and Michael Imperioli Star in "THE HEIST" Ad for New In-Season Tournament

The NBA has launched a new brand campaign called "THE HEIST" to celebrate the inaugural?NBA In-Season Tournament, which begins on November 3. Translation campaign features seven NBA All-Stars and Emmy Award-winning actor?Michael Imperioli?executing an elaborate heist to steal the first-ever NBA Cup. The ad introduces the tournament framework through a fun and familiar story arc set in a Las Vegas casino. The tournament will culminate with the single-elimination Semi-finals and Championship on December 7th and 9th at T-Mobile Arena in Las Vegas.

Watch the ad and read more here on LBBonline - Little Black Book

ADVERTISING

Friendships: unleash your Inner adventurer with Trainline

Trainline 's latest ad, created by DUDE London, showcases the power of stress-free journey planning in opening up new and unexpected experiences. The heartwarming spot follows the budding friendship between a backpacker and a mysterious forest monster, demonstrating how simplified coach and rail booking can lead to relaxed travel and encounters with unique creatures. This ad serves as the launch for Trainline's brand platform, "Great Journeys Start with Trainline," in the Italian market.

Watch the ad and read more here on shots

FEATURED

A bunch of news from my network

-?Disney+ launches Ad-supported plan [source Francesco Magini ?linkedIn]?

-?The “1%” Iliad Campaign [source luca riva linkedIn]?

-?Booking.com’s annual Travel Predictions?[source Daniele Perotti linkedIn]

-?MediaWorld gaming Village at Lucca Comics?[source Margherita Dongiovanni linkedIn]?

-?Smartway is shaking up the tourism game for StartupItalia [source Andrea Pelati ?linkedIn]?

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Infomaniac:?The Rise and Fall of WeWork

Playlist: In honor of the last “new” song by the Beatles, here’s the best Beatles medley on the internet

Foodies bites: World's best Bites & Bars maps

JOB POSTING

The wrong place to find the right job

- Freelance photographer wanted ?? [through Matteo Bonavitacola ]

- Tik Tok is hiring for this position in France: Entertainment Industry expert [through Giuseppe Suma ]

- Cosmico is looking for a Copywriter?[through Francesco Marino ]

- 21?House?of?Stories is searching for a Junior Marketing Specialist [through Ga?l Moscarà ]

MARKETING

Mktg picks not to miss

-?X is officially worth less than half of what Elon Musk paid for it

-?Super Bowl commercials sold out at CBS in earlier-than-expected close-out

-?TikTok shares tips to help marketers maximize their ‘Q5’ sales?initiatives

-?Meta revenue surges 23% but volatility could soften advertiser demand

ADVERTISING

New York Nico's Grand Slam: Welcome to Madison Square Garden

Join the legendary?New York Nico, director of m ss ng p eces , as he pays a joyous tribute to the iconic?Madison Square Garden?and the beloved?New York Knicks. With appearances by the renowned announcer?Mike Walczewski, this film captures the essence of New York. "Welcome to Madison Square Garden" is an exhilarating season launch for team fans and a rousing celebration of basketball and the city that never sleeps.

Watch the ad and read more here on shots

DESIGN

The Institute of Sport: where Science meets Community in stylish harmony

The Institute of Sport, founded by Swiss sportswear brand On Running?and?Copenhagen concept store Grocery, aims to connect sports and community-building. Designed by?creative agency Astrae, the Institute's visual identity draws inspiration from the movement of people in group activities and incorporates science-related visuals. With a recurring motif of dots and scattered typography, the identity strikes a balance between visually appealing designs and symbolizing sports practice.?The Therma typeface, inspired by mechanical devices, adds a technical feel while also evoking the sense of community found in college varsity apparel.

Read more here on Creative Review

My name is Domenico Loperfido.

?? If you're a brand looking to reach more than 2,000 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at?[email protected]

?? You can find me on Instagram as?@domenicoloperfido?and on LinkedIn as?@loperfidodomenico?(simple as that).?

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