In case you missed it // last issue before summer break
Domenico Loperfido
Chief Growth Officer at DUDE // CEO and partner at DUDE Design | DUDE Things
Hey friends,?
what you're about to read will be the last issue before the summer break.?
I'm taking a break myself from this wild ride that started about seven months ago.?
I'll be back at the end of August, more or less.
But before I bid farewell, I'll leave you with some tunes - the spot directed by Asap Rocky for Beats by Dre , launching his new single, and the Netherlands public broadcaster's new commercial. Don't miss the brutally honest campaign by Prime Beer and the AA rebranding too.?
Then, if you're like me, getting ready to set your "out of office," you absolutely can't miss?last year's stunning campaign by Visit Iceland (wild card - too good not to share).?
Have a good read!
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ADVERTISING
"A$AP Rocky's diaper run turns into RIOT as Rihanna makes a Cameo in Beats Studio Pro campaign
A$AP Rocky?stars in his self-directed Beats Studio Pro campaign, featuring a cute audio cameo from Rihanna. As Rocky debuts his new single "RIOT (ROWDY PIPE'N)," produced by Pharrell, he embarks on an eventful adventure to buy diapers for his and Rihanna's son. The campaign video showcases Rocky's directorial skills and highlights the Beats Studio Pro headphones. The video ends with a humorous twist as Rihanna realizes the diapers are the wrong size. The new single will be part of Rocky's upcoming album, Don't Be Dumb.
ADVERTISING
Cheers to simplicity: Prime Lager keeps it real with 'Just Good Beer' campaign
Propeller Brewing Company takes a refreshing approach with its latest campaign for Prime Time . Developed in collaboration with Halifax-based creative agency Shortstop , the 'Just Good Beer' campaign aims to highlight the drinkability and authenticity of Prime Lager without any flashy gimmicks. With a focus on straightforward messaging, the advertisements strip away typical beer marketing tactics to showcase the beer's genuine taste.?
FEATURED
A bunch of news from my network
-? eBay.it becomes Women’s Lega Serie A title sponsor?[source? Alice Acciarri ?linkedIn]?
-? DUDE invests in Mr. Dee Still 's share capital, the first shoppable media dedicated to the world of spirits?[source? Tobia Lorenzani ?linkedIn]?
-? Wetaxi raised 2 Million Euros?[source? Massimiliano Curto ?linkedIn]
-?“Tu non hai fame?” a DUDE Originals short film about the story of Carletto (Sofficini Findus mascotte), premiered at Giffoni Film Festival [source? Viola Vicentini ?linkedIn]?
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an?Ad
Let's jump in something out of the bubble:
Summer game for designer: If you love branding and don’t know what to read this summer, here’s a collection of the most famous logos first version. Have?fun!
领英推荐
Book club:?18 books to read by Francesco Oggiano
Pills for geeks: Oh, these damn good tools
Infomaniac:?Tour de France: Too Fast To Be Clean?
JOB POSTING
The wrong place to find the right job
MARKETING
Mktg picks not to miss?
ADVERTISING
NPO Sounds: Summons of the Sonic Stars
Netherlands public broadcaster NPO?presents a stylish and visually captivating advertisement for its radio app, NPO Sounds. Directed by?Teddy Cherim, the ad showcases individuals summoning musical stars into their everyday lives, creating a seamless blend of music and reality. With graceful camerawork and a delightful selection of sonic superstars, this fun spot is as addictive as an earworm, making it a must-watch for music lovers.
Watch the ad and read more here on shots
DESIGN
Always Ahead: The AA launches a vibrant new identity to showcase its full range of services
The?AA, a renowned vehicle and driving assistance company, has partnered with Elmwood Brand Consultancy ? to unveil a fresh identity to raise awareness of its diverse range of services. The rebranding strategy positions AA as an active leader in a changing market, with the new tagline "Always Ahead." The updated logo features subtle transformations, a new typeface called AA Sans, and a deeper shade of black to enhance the vibrant yellow.
Hope you enjoyed the NL [powered by?EmailOctopus].
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