In case you missed it // first issue ever

Hi friends,?

most of you have already received this newsletter, but I thought it could be helpful to share it on Linkedin, especially for those not subscribed yet. I just started the inaugural issue of the "In case you missed" newsletter, where I'll try to select the cream of the crop in marketing and advertising creativity.

If you'd like to receive the news directly in your inbox (well, sometimes in spam ??), you can fill in your e-mail and subscribe here.

Each weekly issue will be organized by topic - marketing, advertising, entertainment - still, I'll also be throwing in some wild card selections, like projects running up in my network and amazing social content that I cannot help but share.

I promise to be super selective, so you don't have to waste your time sifting through the fluff.?So sit back, relax, and enjoy your reading.

ADVERTISING

Canal+ launch the fictional series "The Secret of Wakany" to make fun of disappointing ending

Let's begin (of course) with Canal+,?which isn't new to the game when it comes to?amazing advertising campaigns.?The latest campaign, "The Secret of Wakamy," is no exception.? Canal+ chose to highlight something we might have felt at the conclusion of some tv shows: disappointment.? BETC Paris and?Partizan's?Antoine Bardou-Jacquet?have launched a cinematic new spot shining the spotlight on when your favorite series has suddenly become un-rewatchable due to disappointing finales. Ops, spoiler.

Watch the ad and read more on LBB

ADVERTISING

La Vie first National Brand Campaign is a joke, or maybe not.

LA VIE? , a new French player in the vegetable market, goes bold with an outsize Shoreditch billboard advertising. The "Veganuary" campaign follows?the previous National launch?- made with the agency BUZZMAN ??- and a hilarious?troll campaign to announce the partnership with Burger King.?Love when a brand knows its positioning perfectly and speaks with a hyper-distinctive tone of voice.

Read more on The Drum

HOW THEY MADE IT

Wondering how 3D Billboard works?

UNIT9 films director? Anthony Rubinstein reveals the "behind the scene" of the OOH campaign created with Anomaly ?for Meta .

Here for the "making of"

ENTERTAINMENT

Rihanna drops the?trailer for the Super Bowl Halftime?show and tells everyone to shut the f**k up.

Well well, the super bowl is coming, and the hype is growing.?Rihanna will host the halftime show - the first ever to be?sponsored by Apple Music?- and it will be a huge comeback for her. Let's see if she's going to be remarkable as last year's performance??by DrDre and co. in LA.

Read more and watch the trailer on Variety

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