In case you missed it // Christmas winner and oat milk
Domenico Loperfido
Chief Growth Officer at DUDE // CEO and partner at DUDE Design | DUDE Things
Hey friends,?
Ladies and Gents, we have a winner!?
Yep, despite the?Christmas-themed issue a few weeks back, 苹果 takes the cake for the most moving ad this holiday, even with those 236 seconds.?
Christmas aside, this week, Oatly nailed turning an 'ooh' into a creative piece with a performance edge.
And to top it off, two design projects and a bunch of updates from the Italian marketing comms scene.?
Have a good read.
Do you want to receive the news directly in your inbox?
Fill in your e-mail and subscribe here
ADVERTISING
Holiday Ad brings stop-motion magic and fuzzy feelings to lonely Creative Soul
Apple's latest holiday ad, "Fuzzy Feelings," combines stop-motion animation with live-action to create a heartwarming story of a lonely creative soul finding connection through her art.?Directed by?Lucia Aniello?and?Anna Mantzaris?and created by TBWA\Media Arts Lab , the ad follows a felt man through wintry streets and switches between his animated world and the real world of a young woman using her iPhone 15 Pro Max and MacBook Air with M2 to create the stop-motion project. The film captures the struggles of an office worker who finds solace in her extracurricular creative endeavors, offering a message of hope and connection during the holiday season.
ADVERTISING
Oatly's Mural Makeover Madness
Oatly?has launched a creative campaign to promote its oat milk in France. The campaign involves hacking its murals in forced perspective stunts, where delivery drivers are filmed lining up their products with the murals to give them a new meaning. The campaign, created in-house by Oatly's creative team, has gained social media traction. The brand's creative director, Oskar Pernefeldt , explained that they wanted to have fun with the campaign while honoring Paris's artistic standards.
FEATURED
A bunch of news from my network
[source Vito Pace linkedIn]?
- Pescheria Luciani 's new opening stunt by Netflix was a tease for the Suburr?terna launch [source Flavio Di Maio linkedIn]?
-?Campari won the Gran Prix at the ADC Group Bea Awards? [source Alberto Chiapponi linkedIn]
-?King Magnifico (the new animation film Wish evil character) took over Disney Italy Instagram account?[source Marco Cornago linkedIn]
-?Avon will sell products in retail for the first time?[source Arianna Gallicchio linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an?Ad
Let's jump in something out of the bubble:
领英推荐
Streaming binge: It is definitely not my cup of Tea, but there's a huge hype for Unica: Ilary Blasi's bio documentary. Here's the trailer magnificently made by the best trailer editor in Italy, Seba Morando . You can watch it here on Netflix
Follow for follow: If you love NBA and quiz, you have to follow bebida.tail
JOB POSTING
The wrong place to find the right job
- Want to move to Valencia? GuestReady is searching for an Owner Success and Onboarding Intern [through Lorenzo Ritella ]
MARKETING
Mktg picks not to miss
DESIGN
Landor drops the "Fitch" and adapts to changing branding climate
Landor & Fitch?has rebranded as Landor, with a new identity that reflects the changing nature of branding. The consultancy has expanded its offering to include sonic branding, motion design, and architectural expertise and has invested in typography, including its new typeface, Landor Sans. CCO Teemu Suviala says brands today must be more dimensional, engaging all of our senses and living across multiple channels. The new Landor identity draws inspiration from water and uses a rare pigment, ultramarine, to link back to the company's origins.
DESIGN
Uniting National Landscapes: A fresh look at Britain's Natural beaut
The National Landscapes, formerly known as?Areas of Outstanding Natural Beauty, have undergone a rebranding to improve visibility and accessibility. London-based creative agency Nice and Serious led the rebrand, simplifying the name and creating a new visual identity emphasizing the importance of these natural areas. The new tone of voice aims to speak to traditionally underserved communities and unite the family of organizations under a more united voice.
My name is Domenico Loperfido.
?? If you're a brand looking to reach more than 2,000 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at?[email protected]
?? You can find me on Instagram as?@domenicoloperfido?and on LinkedIn as?@loperfidodomenico?(simple as that).?
This newsletter is made possible thanks to?Emailoctopus, one of the most intuitive and user-friendly email marketing tools.
Head of Growth ?? Sales & Partnership @Pulsee (Gruppo Axpo) | TEDxMilano Team | ex: Vodafone, DAZN, Founder
1 年Thanks for the mention mate, much appreciated. Keep up with the good work.
Chief Pasta Officer at Al.ta Cucina ?? ????
1 年Grande Domenico Loperfido - grazie! ??