In case you missed it // Christmas edition

Hi friends,?

as promised last week, it's Christmas time.?

We're 42 days away from December 25th, and in the past two weeks, all the major Christmas campaigns have dropped.?

Picking favorites is tough, but I'll definitely point out the ones you've likely seen, like the John Lewis one. Gotta say I went for the ones that gave me those Christmas romance vibes, guided by choice of tunes—essential for emotional campaigns like these.?

Just a heads up, they're not crazy creative, except for one with a cool twist at the end. Drop me a line about your fave, and here's a?link from The Standard with all the Christmas campaigns.

Have a good read!

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ADVERTISING

Snapper's Christmas Tale: John Lewis unveils a new era

John Lewis ' highly anticipated Christmas advertisement marks the dawn of a new era, as the retailer collaborates with Saatchi & Saatchi UK for the first time, departing from its long-time creative partner,?adam&eveDDB . The ad features an eight-year-old protagonist who nurtures what he believes to be a Christmas tree, only to discover it's a Venus flytrap with a puppy-like demeanor, leading the family to make tough decisions. Directed by French collective?Megaforce , the ad combines offbeat creativity with a heartfelt story and a high-energy operatic soundtrack performed by Andrea Bocelli.

Watch the ad and read more here on Creative Review

ADVERTISING

A heartwarming journey: Boots Christmas Ad 2023

In the heartwarming Boots UK Christmas campaign titled 'Thank you, Santa', a young girl and her mother embark on a touching journey to the North Pole to express their gratitude to Santa. The campaign, from The Pharm ?/ VML and Rogue Films , emphasizes the joy of giving and showcases the diverse range of gifts available at Boots for everyone and every budget. The festive film, directed by?Sam Brown , depicts the pair's journey, highlighting the spirit of generosity and appreciation.

Watch the ad and read more here on LBBonline - Little Black Book

FEATURED

A bunch of news from my network

-?Duracell Bunny is back for the '23 Christmas Campaign [source Marco Montanaro linkedIn]?

-?Everything is ready for next Tuesday's Four Week For Inclusion [source Francesco Costanzo linkedIn]?

-?How to write a successful newsletter ??[source Andrea Girolami linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Infomaniac:?You can drink the tap water in these 50 countries — maybe

Streaming binge: If you wanna watch a really well-made TV show from a bestseller book, watch Lessons in Chemistry . Here on Appletv+

Artips: A Manifesto by Christoph Niemann — 10 rules for drawing from the acclaimed illustrator

Foodies bites: How To Cut The Most Common Vegetables by Chef Jean-Pierre

JOB POSTING

The wrong place to find the right job

- LVMH is in need for a Conversion Rate Optimization Analyst [through Delia Carlesi ]

- Now is recruiting a Content Merchandising Intern [through Sara Marcianò ]

- Aryel si looking for a Jr. Marketing Project Coordinator [through Amira D. ]

MARKETING

Mktg picks not to miss

-?Coke boosts Santa-heavy holiday campaign with AI, digital experiences

-?What happened to WeWork?

-?Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

-?How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

ADVERTISING

Joy Ride: Amazon's heartwarming Christmas Ad celebrates lifelong friendship

Amazon's global Holiday campaign for 2023 features a heartwarming 60-second brand film called 'Joy Ride' that celebrates the enduring power of friendship. The ad, set to the instrumental version of The Beatles' 'In My Life', follows three older women who relive their childhood memories and experience the joys of sledding again, all thanks to a flash of inspiration and Amazon's convenience. Directed by?Wayne McClammy ?and produced by Amazon's internal Creative team and Hungry Man , the ad will air during the Billboard Music Academy and surround festive content on the Hallmark Media Channel ?in the US and Canada.

Watch the ad and read more here on LBBonline - Little Black Book

ADVERTISING

The Winking Chocolate Santa: A heartwarming Christmas Tale

Milka's festive campaign, "Giving is the Greatest Gift," tells the heartwarming story of a small boy whose holiday season is brightened by a magical winking chocolate Santa. Directed by?Duncan Christie ?and featuring a beautiful rendition of Bill Withers' "Just the Two of Us," the integrated campaign celebrates the spirit of tenderness and selflessness during the holiday season. The campaign by 奥美 Berlin ?also includes an AR-driven Instagram filter, allowing everyone to become a winking Santa.

Watch the ad and read more here on shots

My name is Domenico Loperfido.

?? If you're a brand looking to reach more than 2,000 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at?[email protected]

?? You can find me on Instagram as?@domenicoloperfido ?and on LinkedIn as?@loperfidodomenico ?(simple as that).?

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