In case you missed it // Burger King vs Mc Donald’s

Hi friends,

this ain't your typical 麦当劳 s vs. Burger King dissing match, unfortunately.?We're talking about two seriously cool campaigns that dropped this week. Drop a line and let me know which one you're vibing with more—I'm curious where y'all stand on this.?

Check out this slick Hennessy campaign that's giving a nod to the fashion world. The casting, set design, outfits, mood, and graphics are all off the charts.

Lastly, a little design gem for your enjoyment.?

Have a good read.

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ADVERTISING

Scent-sational Advertising: McDonald's french fry Billboard delights the sense

In a groundbreaking advertising move, McDonald's Netherlands, in collaboration with? TBWA\NEBOKO has introduced a unique campaign that harnesses the power of scent to entice customers. Recognizing the unmistakable aroma of their famous French fries as a potent brand asset, McDonald's placed plain yellow and red billboards in Utrecht and Leiden that emit the alluring scent of their iconic fries when approached. By targeting the sense of smell, McDonald's aims to evoke "Good Times" and trigger cravings in passers-by, leading them to nearby McDonald's restaurants to enjoy their favorite products.?

Watch the ad and read more here on LBBonline - Little Black Book

ADVERTISING

Flames of Love: Burger King's 70th Anniversary Campaign celebrates passion across generations

To mark its 70th anniversary, Burger King Brazil has launched a sizzling campaign showcasing older couples in steamy embraces to convey that their love for flame-grilled burgers is still going strong. Created by Buenos Aires-based agencies Room23 Agency and Trans Company, the campaign, shot by fashion photographer?Guy Aroch, challenges age stereotypes in advertising by featuring seniors engaging in intimate moments.?

Watch the ad and read more here on Creative Review

FEATURED?

A bunch of news from my network

-?Now you can invest in?SMUG:?Disruptive, premium, sustainable food and drink.?[source Ugo Galelli linkedIn]?

-?Let design do the talking: Introducing DUDE Design [source Lorenzo Foffani linkedIn]?

-?Hoka domination at Stramilano?[source Maria Colombo linkedIn]

-?Check the Milan Design week guide by Archiproducts?[source Antonio Matarrese linkedIn]

-?Ruinart Carte Blanche 2024 “Conversations with nature”?[source Silvia Rossetto linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Travel Tidbits:?Places on Earth that don't look real

Fun fact: Everyone in Japan will be called Sato by 2531 unless marriage law changed

Pills for geeks:?8 of the best AI Productivity Tools to help you optimize how you work

Infomaniac:?Exploring European Dining Preferences: Foreign vs. Local Cuisine

JOB POSTING

The wrong place to find the right job

-?Auge is looking for a Senior Art Director?[through Federica Ariagno ]

-?Eolo is searching for a Digital Manager?[through Giulio Ravizza ]

-?Debrief is hiring a Sales Manager Digital Marketing?[through Luca Acelti ]

MARKETING

Mktg picks not to miss

- How to connect with your audience using WhatsApp Marketing

-?Nike remains a top brand for teens, but shows signs of wavering interest

-?What happens when Coachella is just another concert

ADVERTISING

Hennessy: Elevating cocktails with a twist

Director Andreas Nilsson?has teamed up with 韦柯广告 Amsterdam?to create a new global campaign for?Hennessy?called 'Made for more'. The campaign showcases US singer and actor?Teyana Taylor?and British Nigerian actor?Damson Idris, adding Hennessy twists to classic cocktails in elegant settings. Alongside a series of films, US photographer?Micaiah Carter?has captured the stars and their drinks in OOH posters aired in major cities.

Watch the ad and read more here on Creative Review

DESIGN

RSPCA Renaissance: A vibrant new chapter for animal welfare

In a groundbreaking move, the RSPCA has undergone a remarkable transformation with its first major rebrand in 50 years. Shedding its old image of being perceived as "cold and authoritarian," the charity now embraces a fresh, bold aesthetic featuring bright blues and depictions of "happy, healthy animals." Led by design agency Jones Knowles Ritchie (JKR), the rebrand aims to connect with a broader audience and reflect the organization's pioneering role in animal welfare over its 200-year history. The new look includes a custom brandmark, an updated octagon shape, and a colorful palette optimized for digital platforms.

Discover more here on It's Nice That

My name is Domenico Loperfido.

?? If you're a brand looking to reach more than 2,300 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at [email protected]

?? You can find me on Instagram as @domenicoloperfido and on LinkedIn as @loperfidodomenico (simple as that).

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