A case study on Yanga's front of jersey Investment opportunity

Yanga always give you Return On Investment (ROI). Let's talk front of jersey investment opportunity. Front of jersey is arguably the biggest and most memorable billboard in football sponsorship. Front of jersey sponsorship not only gives you broad visibility during the game, but your logo on the merchandise lives forever in fans wardrobe and their subconscious as they remember specific heroic moments of their team.

In the previous season 2022/23 HAIER got an exclusive visibility across Africa by launching their brand using Yanga's international Kit as their official front of jersey sponsor. Haier moved from unknown brand to a well recognizable brand in Tanzania and across the region IN JUST ONE SEASON. Through Yanga's successful performance to the final of the CAFCC, the brand the enjoyed maximum visibility across the tournament positioning it a part of this historic success in just its first year of sponsorship.

Through this HAIER earned an opportunity to showcase their products and curate ads and multiple visuals using Yanga players which made them appeal and being recognizable to millions across Africa who are following sports and Yanga's digital platforms. They also got an opportunity to conduct product experience sessions where fans were given an opportunity to watch Yanga's international games via HAIER's big screens stationed at the club's pitch. Collectively these activities have played a crucial role introducing the electronics brand to the regional market.

Now after observing HAIER's trajectory another international brand, WHIZMO jumped to explore the opportunity by becoming Yanga's international partner in 2023/24 season sitting front of jersey in what seemed like a big competition as now Yanga is playing in CAFCL, the most tough and decorated tournament in Africa's commercial football.

Being just few months in WHIZMO's first season, Yanga have manage to make history, of qualifying for the group stage something they missed for the last 25 years. This milestone will always be remembered with WHIZMO at the backdrop of this historic performance. But that being just half of it, Yanga has gone over and above their promise of "entering a group stage" by qualifying to the Quarter finals in the most heroic style they haven't displayed for decades.

This puts WHIZMO front of these heroic moments of brilliance in Africa's most decorated football tournament as millions of fans will always remember the jersey and the name on the jersey granting Whizmo a recognition advantage and maybe even preference to some case.

Conclusively, football is amongst the biggest billboard in today's changing media and attention span. Your outdoor sign might be forgotten but a heroic football moment is forever memorable in million of fans. After the game ends in the pitch these visuals circulate in social media, they stay in mobile phone wallpapers etc but most important they are associated with high emotions of celebrations.

The football value chain is broad and is a platform for multiple brands, today we are witnessing how MBS of Saudia is trying to use football to transform how the world view Saudia and the likes of ETIHAD and TECNO who have used English Premier league to amplify their visibility and preference amongst their targeted consumers.

If you got a brand and you need to gain massive awareness to penetrate the Africa landscape, Yanga's front of jersey is the place to be, if you get a little late today's price won't be tomorrow's price. A congratulation to Yanga's management for elevating such a colorful brand image.