(Case Study) Xerox: Enhancing Sales success through Dynamic Training Academies

In the ever-evolving technological landscape, Xerox Business Solutions UK (XBS) faced the challenge of equipping their sales teams with the knowledge and confidence to engage clients with effective solutions. To address this need, XBS partnered with EvoLearn , a trusted provider of tailored training solutions. This case study explores the challenges XBS faced, the innovative solutions implemented, and the remarkable outcomes achieved through their collaboration with EvoLearn.

The Challenges:

Xerox Business Solutions UK (XBS), a leading managed services provider, recognised the importance of empowering its sales teams with a comprehensive knowledge and insights across a wide spectrum of solutions and technologies...?

Skills Gap and Market Dynamics: XBS identified a need for deeper understanding and confidence in selling new solutions. The market's rapid evolution demanded that salespeople be well-versed in the latest trends and technologies to effectively engage clients.?

Geographic spread: The company's operations span the UK, making it challenging to gather the entire sales team in one place. Engaging the teams from remote offices and creating an interactive learning experience was a logistical hurdle.

Alignment with Customer Approach: As a managed services provider, XBS aims to ensure alignment between what the sales teams learned and their approach to customers, guaranteeing a seamless customer experience.?

The Solutions:?

Xerox Business Solutions UK (XBS) collaborated with EvoLearn to design and execute innovative solutions that addressed these specific challenges.?

Tailored Virtual Academies: EvoLearn facilitated comprehensive virtual sales academies, deploying a modular learning approach. This strategy allowed XBS to bridge the skills gap by providing focused, relevant content for sales teams, boosting their confidence and understanding.?

?Flexibility and Preparatory Structure: The academies were structured into manageable modules, enabling salespeople to anticipate and prepare for upcoming sessions. The pre-session preparation encouraged active engagement, ensuring each session's effectiveness.

Collaborative Curriculum Development: EvoLearn, XBS, and 惠普企业服务 (HPE) collaborated closely to tailor the curriculum to XBS's specific needs. This partnership ensured that the content was aligned with XBS's customer approach and market focus.?

The Outcomes:?

The collaboration between Xerox Business Solutions UK (XBS), EvoLearn, and HPE resulted in significant outcomes:?

Enhanced Confidence and Engagement: Sales teams reported improved confidence in their ability to engage clients. They became adept at asking the right questions and effectively positioning solutions like as-a-service within the market.

ROI and Business Growth: The newfound confidence and skills among the sales teams directly impacted XBS's pipeline growth. Salespeople's ability to initiate and guide discussions on advanced solutions resulted in more meaningful customer engagements and increased business opportunities.?

Successful Certifications: Attendees successfully passed sales certifications after each academy, bolstering their credibility and expertise. This achievement contributed to a positive shift in the sales team's mindset and performance.?

Positive Feedback and Reception: EvoLearn's interactive and engaging delivery received plenty of praise, with salespeople appreciating the practical workshops led by experienced trainers Arron Hatcher and Julian Stiles.?

Empowered Sales Approach: The academies enabled sales teams to take a more proactive role in customer interactions. They were better equipped to initiate conversations around as-a-service solutions and Hybrid Cloud offerings, reducing reliance on other departments.?

Find out how EvoLearn can help grow your business with our unique selection of tailored academies and workshops at: https://evolearn.co.uk/sales-academy-2/ or email [email protected] for more information.?