Case Study - Using Doorside as a Top Producing Real Estate Agent

Real estate poses challenges for every agent no matter the experience level. One thing agents face a challenge with: support.

Busy real estate agents often find themselves in a juggle struggle: when they are busy beyond their capacity, they can't serve every client. Agents can't be in two places at the same time if they have multiple clients with on-demand service expectations. They can't enjoy time off because they need to be available 7 days a week for their clients. They can't always rely on their office friends to help them because they are busy too. What to do?

Doorside was created to address this massive challenge for agents by providing a supportive community of available agents to help. We wanted to capture the success of one of our best customers so we conducted a case study.

David Sterling, top producer on The Sterling Team, has been using Doorside to help his team when they need support and David can't be there. David operates in Washington as well as in Arizona where he has his managing broker's license. David's team is frequently helping multiple clients. People know David's team for providing an incomparable home buying/selling experience so it's crucial that they are able to provide this positive experience to every client. When juggling multiple clients they face the challenge of providing this experience to everyone.

For this case Study, Doorside analyzed 5 critical components:

1.      The problem - the REAL problem in the user's life/workplace that made them decide enough is enough.

2.      The search - what the user tried internally or externally while searching for a solution.

3.      The moment - the moment when the user received a big win.

4.      The solution - the specifics tools used when the solution was found.

5.      The results - the specific results and benefits received from using the solution.

Case Study - David Sterling, Top Producing Agent of The Sterling Team

Problem

David is a busy real estate agent. He manages multiple clients simultaneously and he travels frequently. He arranged with friends in his office to help him when he needs it but that is not 100% reliable. David is experienced in the industry so most of his business come from referrals which means his clients know he provides excellent service. When he is pulled in many directions, he can’t provide the excellent service his clients demand from him. David was reaching a tipping point but didn’t know what he could do to help himself as he becomes so busy he doesn’t have time to look for solutions.

Search

David has always sacrificed his personal life for the needs of his clients. This has been a solution from the beginning of his career, but it comes with inherent deficiencies. David’s life was unbalanced with his work. Clients love that he was always working hard for them 7 days a week but it left David little personal time.

David has utilized his network to help in these times of need. While fairly reliable, he couldn’t always count on them. Therefore, more inherent deficiencies.

David has also done nothing since because it seemed there were no other solutions. He expressed that he has never felt he had the time to explore better solutions.

Real estate is a volatile market to make a career out of and when it’s busy and times are good, you have to capitalize and take on as much business as you can because you don’t know how long times can be tough with little business. Therefore, when he is busy usually everyone else is busy so he can’t rely on others. He is also so busy he can’t look for solutions. When things slow down he can’t worry about setting up a solution for this problem because he needs to work on gaining more business to support his family. It’s not cliché to say that this is a vicious cycle that will always cause problems with providing clients the services they need.

Moment

David travels frequently. He has used Doorside when he has been out of town as well as when he is in the area. The biggest win David had that was the “Ah hah!” moment was when he was in Arizona and used Doorside multiple times for clients that had immediate demands and was then able to put on offer on one of the houses Doorside helped show.

Solution

David found Doorside as a solution to his problem.

Doorside is a double-sided marketplace for real estate agents where they can leverage a consolidated support network of available agents to perform on-demand services when they can’t do it themselves. Doorside’s provider network of Openers is a community of trusted, local agents who help busy agents in need and provide confidence by never soliciting the busy agent’s client.

Doorside works like this:

1.      A busy agent books a service by entering the service details with a few easy clicks.

2.      An Opener is matched to the service and instantly connected with the busy agent so they can discuss any further details.

3.      The Opener fulfills the busy agent’s service request and sends a follow-up message.

4.      The busy agent gets the on-demand support they need, and the Opener earns the weekly income they need.

David chose Doorside because he was not satisfied with the options he had available to him. By using Doorside, David found the reliability, confidence and relief he was looking for through the seamless solution offered. David didn’t miss a beat with his clients by continuing to offer them the excellent service they expect.

Doorside allows David not only to enjoy his vacation or execute his business travels stress free, but also to expand his business while he is in town by allowing him to rely on trusted, on-demand help that Doorside provides.

Doorside provided many benefits to David:

1.      Reliable, on-demand help when he is either too busy or out of town

2.      Stress relief of how he will provide excellent service to all his clients when he is busy or out of town

3.      Confidence and relief that there is a solution to this problem

4.      Saving time by having a trusted Opener fulfill his clients’ needs while he uses that time for business or personal

5.      Saving money and time by relying on a one-time service provider instead of hiring a team member that he would pay a commission, pay a salary and provide ongoing training to

Results

David has used Doorside for at least 7 buyer clients and ALL 7 clients have ended up purchasing a home. This does not mean that the clients always purchased the house that Doorside showed the client. That has happened a few times where the clients saw the house with Doorside, made an offer that day and ended up purchasing the home. However, more importantly, because David was able to utilize Doorside he was ultimately able to retain these clients and keep them happy. Increasing David’s availability by using Doorside allowed him to give his clients what they wanted when they wanted it. This sustains a healthy relationship and keeps the client happy by providing a positive, all-encompassing customer experience.

By empowering David to leverage the Opener network to help his clients when he couldn’t be there, he was able to successfully close a transaction with every single client Doorside provided services for.

David now uses Doorside for more than just the times he can’t be there for his clients or when he is out of town. David is an avid pickleball player so when he has tournaments or just needs to relieve some stress at an open play at Pickleball Station in Kent, he has relied on Doorside support so he can take back some personal time.

Conclusion

David was able to scale his business with Doorside and overcome the challenge of not having a completely reliable support network. He could take care of clients while out of town as well as when he had multiple clients at the same time with many needs.

We couldn’t be happier and more appreciative to see how we can positively impact the life of a busy real estate agent in a stressful industry with real results. Thank you for choosing Doorside, David, and we look forward to continuing to provide you better solutions to expand your business and to make your life easier and more enjoyable.

Don't forget to check out our interviews with the Sterling Team, including part one with David, part two with Shane and part three with the both David and Shane

Special shout out to Dan Martell for providing the framework for this case study. Check out Dan's YouTube series where he provides amazingly valuable content and strategies for businesses to improve and grow!